Town Centre Events

You said…

● We do not bring in enough daytime shoppers
● Think big – become a capital of street entertainment
● Make visits to the town memorable and remarkable

So we will…

● Develop two major new annual events. Ideas already include a major street entertainment event, a modern circus performance for the town centre and a ‘Lighten up Winter’ event
● Arrange new comedy, music and arts events to promote licensed premises in the town
● Improve the Christmas lights switch-on event, once the town centre redevelopment is complete, providing better lights and creating a Christmas Lights ‘pathway’ between the town centre and Montpellier
● Extend and capitalise further on established events to ensure that town centre businesses benefit even more from these

Proposed budget £447,500 over five years

Cheltenham is a beautiful town and we now have a fantastic opportunity thanks to the Cheltenham BID to help the town evolve into an attractive place to visit all year round, a genuine legacy for future generations to appreciate. Margaret Cavanagh, Chair of Montpellier Traders Association, and of Neal’s Yard Remedies