Marketing and Promotion

You said…

● Cheltenham as a destination needs more promoting
● Independent shopping areas need to be marketed more efficiently
● People simply don’t know how much Cheltenham has to offer

So we will…
● Develop marketing campaigns to highlight the strengths of Cheltenham, to include promoting our events, food and drink venues, retail offer and the key Christmas period
● Produce regular shopping and events guides in print and online
● Create high-quality town centre branding and imagery to support a series of year-round promotions targeted at key audiences and catchments
● Carry out regular market research to identify how current users (local people and visitors) of the town think it could be improved and to identify potential new visitor sources
● Create targeted promotions to increase footfall during currently quieter trading periods
● Utilise social media to draw people into the town
● Establish links with partner organisations to develop collaborative projects which better promote the town’s profile regionally, nationally and internationally

Proposed budget £437,000 over five years

SuperGroup Plc, owner of Superdry, is well established in the UK with a growing global presence. In our experience towns and city centres that have implemented a Business Improvement District (BID) are particularly competitive and ‘ahead of the game’. We are supportive of the principle of BIDs and can see how Cheltenham would benefit from having one.
Nigel Jobson, Head of Property,
SuperGroup Plc