Meet the Board

Alex Rose


Alex is the Managing Director at Beards the Jewellers and is the sixth generation of the family to run the store. He was brought up in Cheltenham and studied at Cheltenham College.

    Philip Jordan

    Deputy Chair

    Philip is the Director of Under The Prom and Coco nightclubs.

    He studied at The University of Gloucestershire where he took a degree in Marketing.

    He has many years of experience working in the licensed trade and entertainment sector.

      Tim Atkins

      Board Member

      Tim is the Managing Director – Place & Economic Development at Cheltenham Borough Council and is responsible for the place making and economic development agenda.

      He has been involved in the development, regeneration and leisure industry throughout his career.

      He is an experienced professional yacht skipper, having completed sailing trips in the Mediterranean, North and South Atlantic oceans and round the Caribbean.

        Terri Brewster

        Board Member

        Terri has been involved with the BID from the beginning and currently chairs the BID Board.

        She has been the Operations Manager at The Brewery Quarter since January 2010.

        Her background is in the property management and construction field where she has been head of facilities and Human Resources.

          Martin Bundy

          Board Member

          Branch Manager, John Lewis & Partners Cheltenham

            Richard Dare

            Board Member

            Richard joined the Board when the BID was set up in August 2016.

            He has been co-owner of James of Montpellier since 2015.

            He spent more than ten years in retail management and marketing roles, including Brand Management and specialist wine brokering.

              Helen Howe

              Board Member

              Company Director and owner of one of the top restaurants in the UK.

              Helen has been a resident and business owner of Lumiere for the last 10 years.

              She is passionate about independent businesses and wants to make Cheltenham a place that we cannot only be proud to live and work but a place that attracts businesses and customers from near and far.


                Steve Jordan

                Board Member

                Steve is Leader of Cheltenham Borough Council and Councillor for All Saints ward in Cheltenham.

                As a member of the Cheltenham Business Partnership, he was on the Shadow BID Board.

                He is a member of the Gloucestershire Local Enterprise Partnership.

                  Andrew Kojima

                  Board Member

                  Known as Koj, Andrew owns Koj, which he opened on Regent Street in 2017.

                  Before becoming a chef, Koj gained 10 years’ experience in finance and investment.

                    Lucinda O’Gorman

                    Board Member

                    Lucinda’s background is in Retail Management and Retail Recruitment. She has worked for both national and international retailers developing their brand, working alongside local communities, and developing talent across the south west. She has lived and worked in Gloucestershire for more than 15 years.

                      Andrea Richards

                      Board Member

                      Andrea is the Store Manager at White Stuff Cheltenham

                      She has 20 years experience in various markets/brands including New look, BHS, Boots and previous experience of working within a BID board and an interest in taking on projects to enhance towns.


                        Matt Rudman

                        Board Member

                        Matt Rudman is the owner of Cheltenham Martial Arts, which has been on Winchcombe Street since April 2018.

                        Matt has a passion for helping people to build their confidence through personal development. In his experience, martial arts gives people the ability to accomplish goals they never thought they could.

                          Sophie Scarrott

                          Board Member

                          Sophie has been a Director of Keith Scarrott Shoes for the last 11 years.

                          She has a passion for design and individuality and has huge fashion experience in design and sales and marketing, having previously worked for large fashion brands.