Meet the Board

Alex Rose


Alex is the Managing Director at Beards the Jewellers and is the sixth generation of the family to run the store. He was brought up in Cheltenham and studied at Cheltenham College.

Alex is the current Chair of the BID Board.

    Philip Jordan

    Deputy Chair

    Philip is the Director of Under The Prom and Coco nightclubs.

    He studied at The University of Gloucestershire where he took a degree in Marketing.

    He has many years of experience working in the licensed trade and entertainment sector.

      Stephanie Ronssin 

      Board Member

      Stephanie owns Domaine 16 on Regent Street. She has more than 15 years’ experience in Cheltenham’s hospitality scene and is proud to call herself a Cheltonian.

        Shane Willis

        Board Member

        Shane is the store manager of Wilko at The Brewery Quarter. Before taking up his role in Cheltenham, Shane worked with Hereford BID. He believes that business collaboration has a positive impact on the success of a town.

          Scott Lahive

          Board Member

          Scott is the Centre Manager at Regent Arcade.  He has more than 25 years of retail experience and has been managing shopping centres of different sizes accross the region for most of that time.

          Scott was on the shadow BID board and formed part of the original BID board.  During the recent planning for the development of Regent Arcade, Scott took a short break from the board. He rejoined the BID board in March 2020.


            Tim Atkins

            Board Member

            Tim is the Managing Director – Place & Economic Development at Cheltenham Borough Council and is responsible for the place making and economic development agenda. He is currently leading on making Cheltenham the Cyber Capital of the UK.

            He has been involved in the development, regeneration and leisure industry throughout his career.

            He is an experienced professional yacht skipper, having completed sailing trips in the Mediterranean, North and South Atlantic oceans and round the Caribbean.

              Demelsa Coleman

              Board Member

              Demelsa has been the marketing manager for The Brewery Quarter since 2008 and manages The Brewery’s annual marketing strategy, focusing on driving footfall, raising awareness, organising events and developing the good reputation of the scheme.

              With previous roles in managing the marketing for Eastgate Shopping Centre in Gloucester, she has strong experience in marketing retail and leisure on the local High St.


                Martin Bundy

                Board Member

                Martin has been a John Lewis Partner for more than 19 years and is currently the Manager of the Cheltenham Store. Martin has held a variety of senior positions at a number of John Lewis shops around the country. As well as in-store roles, Martin has worked in JLP’s head office for over five years, carrying out project and business development roles.

                  Richard Dare

                  Board Member

                  Richard joined the Board when the BID was set up in August 2016.

                  He has been co-owner of James of Montpellier since 2015.

                  He spent more than ten years in retail management and marketing roles, including Brand Management and specialist wine brokering.

                    Helen Howe

                    Board Member

                    Company Director and owner of one of the top restaurants in the UK.

                    Helen has been a Cheltenham resident and business owner of Lumiere for the last 10 years.

                    She is passionate about independent businesses and wants to make Cheltenham a place that we cannot only be proud to live and work but a place that attracts businesses and customers from near and far.


                      Jeremy Linley

                      Board Member

                      Jeremy is the Manager of Barclays Bank on Cheltenham High Street. He has been with Barclays for more than 30 years. He has a keen and vested interest in Cheltenham and his skills help to realise the BID’s goals and ambitions.


                        Matt Rudman

                        Board Member

                        Matt Rudman is the owner of Cheltenham Martial Arts, which has been on Winchcombe Street since April 2018.

                        Matt has a passion for helping people to build their confidence through personal development. In his experience, martial arts gives people the ability to accomplish goals they never thought they could.