Alex is the Managing Director at Beards the Jewellers and is the sixth generation of the family to run the store. He was brought up in Cheltenham and studied at Cheltenham College.
Alex is the current Chair of the BID Board.
Scott is the Centre Manager at Regent Arcade. He has more than 25 years of retail experience and has been managing shopping centres of different sizes accross the region for most of that time.
Scott was on the shadow BID board and formed part of the original BID board. During the recent planning for the development of Regent Arcade, Scott took a short break from the board. He rejoined the BID board in March 2020.
Tim is the Managing Director – Place & Economic Development at Cheltenham Borough Council and is responsible for the place making and economic development agenda. He is currently leading on making Cheltenham the Cyber Capital of the UK.
He has been involved in the development, regeneration and leisure industry throughout his career.
He is an experienced professional yacht skipper, having completed sailing trips in the Mediterranean, North and South Atlantic oceans and round the Caribbean.
Demelsa has been the marketing manager for The Brewery Quarter since 2008 and manages The Brewery’s annual marketing strategy, focusing on driving footfall, raising awareness, organising events and developing the good reputation of the scheme.
With previous roles in managing the marketing for Eastgate Shopping Centre in Gloucester, she has strong experience in marketing retail and leisure on the local High St.
Councillor Hay is the council leader for Cheltenham Borough Council. She was accepted onto the BID board in August 2021, following a successful renewal for a the BID’s second term.
Rowena has dedicated her life to Cheltenham. Having been in politics since her days at Cheltenham Technical College, she has been a councillor since 2002. She has also been a local magistrate for 35 years.
Company Director and owner of one of the top restaurants in the UK.
Helen has been a Cheltenham resident and business owner of Lumiere for the last 10 years.
She is passionate about independent businesses and wants to make Cheltenham a place that we cannot only be proud to live and work but a place that attracts businesses and customers from near and far.
Matt Rudman is the owner of Cheltenham Martial Arts, which has been on Winchcombe Street since April 2018.
Matt has a passion for helping people to build their confidence through personal development. In his experience, martial arts gives people the ability to accomplish goals they never thought they could.