BIDs deliver a range of projects that benefit businesses in a defined area. In Cheltenham, the BID zone covers the town centre, including the High Street, The Promenade, Montpellier and The Brewery Quarter.

The Cheltenham BID (Business Improvement District) started operating in August 2016.

Following a successful ballot, where 80% of voting businesses were in favour of its  continuation, Cheltenham BID  began its  second term on 1 August 2021.

Find out more about Cheltenham BID and what we do



The Cheltenham Gift Card is a MasterCard-based gift card that works in the same way as store gift cards but can be used across the whole town centre.

Simply choose your card amount. Buy your Cheltenham Gift Card. Give it to friends, family or colleagues. They can then spend it in multiple Cheltenham businesses.

It is a great gift for any occasion, and can also be used as an employee incentive or birthday present. It’s easy to use and ensures that your money is spent in Cheltenham.

Find out more about the Cheltenham Gift Card here

Recent News

Newsletter Sign Up

Stay informed with the lastest news updates from Cheltenham BID, simply sign up to our newsletter...