Working to make Cheltenham a great place to work, live, visit and do business
A Business Improvement District (BID) is a geographically defined area in which rate paying businesses vote to pay a levy to generate funds to enhance the area with agreed aims and initiatives, above and beyond that of the Council’s baseline agreements, for a fixed period of time.
We have identified four main priorities for our levy spend, which are business support, marketing and promotion, town centre events, and townscape enhancements. Each priority provides a broad spectrum of benefits that are available to levy payers. Our goal is to prioritise these areas, offering our levy payers a range of services and opportunities while promoting a thriving business community and enhancing the town’s overall appearance and attractiveness.
We run various events throughout the year to promote and support local businesses. These events attract visitors to the town, stimulate the local economy, and contribute to the vibrant community spirit of Cheltenham.