Be Part of Cheltenham Cocktail Week

Cheltenham Cocktail Week brings together the town’s best bars, restaurants, hotels, pubs, brands and hospitality experiences for a town-wide celebration of cocktails, nightlife and social culture.

Designed to drive footfall, increase weekend and midweek trade and showcase Cheltenham’s hospitality sector to thousands of consumers, this low admin, high visibility event will bring together venues across the town through exclusive cocktails, curated experiences and city-wide promotional activity.

We’re now inviting venues and hospitality partners to register their interest to get involved in this years’ Cheltenham Cocktail Week (see registration below)

Whether you want to:

• Showcase a signature cocktail
• Host an event or masterclass
• Drive footfall to your venue
• Launch a new drinks menu
• Partner as a supplier or sponsor
• Collaborate on exclusive experiences
• Reach thousands of engaged local consumers

Cocktail Week in other areas has brought together venues across the town to create exclusive serves, special offers, tastings and immersive events.

Alice Christison is founder of M.Ad Agency, who run more than 25 successful Cocktail Week events across the UK and Ireland, and encourages as many venues as possible to get involved.

“Cheltenham already has an exceptional food and drink offering, and this event is about bringing venues together to create something that drives real commercial impact for the town.

“We want businesses to see this as more than just an event. It’s a platform to attract new customers, increase visibility, strengthen brand partnerships and boost trade during a key period in the hospitality calendar.”

Participating venues simply need to:

• Offer at least 1 discounted signature cocktail priced between £5 – £7
• Offer 1 mocktail during the event period 
• Keep offers available throughout the full duration of Cocktail Week

Venues are also encouraged to create additional offers for wristband holders, including:

• Food discounts
• Premium spirit upgrades
• Secret cocktail menus
• Additional drinks offers

The more exclusive and engaging the offers, the greater the opportunity to increase spend per head and attract new customers into your venue.

Who Can Get Involved?

We welcome interest from:

• Cocktail bars
• Restaurants
• Hotels
• Pubs
• Nightlife venues
• Drinks brands
• Distilleries & breweries
• Event partners
• Entertainment providers
• Hospitality suppliers
• Corporate sponsors

Why Take Part?

Participating businesses benefit from:

• Town-wide marketing exposure
• Social media promotion
• Increased footfall
• Brand visibility
• Collaborative PR opportunities
• Inclusion in official event guides and digital campaigns
• Access to a highly engaged food & drink audience

The event is expected to attract cocktail enthusiasts, food-led visitors, young professionals and tourists from across Gloucestershire and beyond, positioning Cheltenham as a destination for premium hospitality experiences.

Flexible participation options are available for independent venues, national operators, hotels and drinks brands, with organisers aiming to make involvement straightforward and operationally simple.

Register Your Interest

If you’d like to be involved in Cheltenham Cocktail Week, complete the form below and the Cocktail Team will be in touch regarding onboarding, participation options and event updates. Join a growing network of venues helping make Cheltenham Cocktail Week one of the town’s most exciting social events.

Sign-up is completely FREE for BID levy paying businesses!