Cheltenham Gift Card Programme

It’s free – It doesn’t cost a business anything to be part of the programme; there are no additional set-up /ongoing fees for participating businesses.

It introduces new customers – People that receive town centre gift cards tend to explore more. 15% of redemption is by customers visiting a business for the first time.

Mel from Toys to Grow in The Regent Arcade said: ‘Really easy to use. I would recommend other businesses to accept the Cheltenham Gift Card, it is so easy to use and if it supports Cheltenham and gets people shopping locally I am all for that. If they didn’t have the Gift Card they would have shopped somewhere else. ‘ See more testimonials

It brings additional spend – Customers that redeem gift cards spend on average 40% more than the value of the gift card and tend to upgrade their experience, going for higher-margin products – it’s the psychology of gifting!

It’s easy to implement – As the programme uses the existing Mastercard infrastructure it’s easy for a business to get involved – no changes are required to software or hardware in order to accept the gift card.

It pays automatically – Businesses receive the full value of the money spent via their existing payment channels.

More than 100 businesses accept the card with more than £4000 extra being spent in businesses yearly. 01 March 2019, Maria Marriott.

Want to get involved email maria@cheltenhambid.co.uk.

Programme information –

Accepting the gift card document

Selling the gift card document

Newsletters/Reports –

Cheltenham Gift Card December 2018 Newsletter