The Cheltenham Gift Card is free – it doesn’t cost a business anything to be part of the programme; there are no additional set-up /ongoing fees for participating businesses.

It introduces new customers – People that receive town centre gift cards tend to explore more. 15% of redemption is by customers visiting a business for the first time.

It brings additional spend – Customers that redeem gift cards spend on average 40% more than the value of the gift card and tend to upgrade their experience, going for higher-margin products – it’s the psychology of gifting!

It’s easy to implement – As the programme uses the existing Mastercard infrastructure it’s easy for a business to get involved – no changes are required to software or hardware in order to accept the gift card.

It pays automatically – Businesses receive the full value of the money spent via their existing payment channels.

Want to get involved? Email info@cheltenhambid.co.uk.