The Cheltenham BID (Business Improvement District) started operating in August 2016.
Following a successfull ballot, where 80% of voting businesses were in favour of its continuation, Cheltenham BID began its second term on 1 August 2021.
BIDs deliver a range of projects that benefit businesses in a defined area. In Cheltenham, the BID zone covers the town centre, including the High Street, The Promenade, Montpellier and The Brewery Quarter.
The BID will run for a further four years and eight months, at which point another ballot would need to be held for it to continue.