The Cheltenham BID (Business Improvement District) started operating in August 2016.

It followed a ballot in April when 72% of voting businesses were in favour of its creation.

BIDs deliver a range of projects that benefit businesses in a defined area. In Cheltenham, the BID zone covers the town centre, including the High Street, The Promenade, Montpellier and The Brewery Quarter.

The BID will run for five years, at which point another ballot would need to be held for it to continue.