Business Support

You said…

  • Find cost savings through businesses working together
  • Implement a business loyalty scheme
  • Introduce a hit squad to improve cleanliness and tidiness

So we will…

  • Implement group purchasing initiatives to save day and night-time economy businesses money on overheads such as energy, insurance, telecoms and waste disposal
  • Employ town centre Ambassadors with a combined role of welcoming people to the town and working closely with businesses to achieve the ambitions of the BID. They would also troubleshoot issues and lobby the relevant organisation to take action
  • Support the work being done to achieve the prestigious Purple Flag status to recognise and raise the quality of Cheltenham’s evening and night-time offer
  • Investigate the introduction of a loyalty card scheme for business staff to encourage them to use both day and night-time businesses
  • Develop a recruitment pack to help highlight the benefits of working in Cheltenham
  • Produce regular updates for businesses on the issues which are important to them and provide key performance information for the town
  • Lobby for improved connectivity (online, Wi-Fi and 4G) for the town’s businesses and visitors
  • Investigate potential funding, with police and other partners, of a multi-use, flexible community vehicle to be used for public advice and safety purposes
  • Support University of Gloucestershire’s community street patrols, which assist patrons of night-time businesses

Proposed budget £405,000 over five years

Anyone who lives and works in Cheltenham will realise what a wonderful place it is, but even towns such as this are capable of improvement. The BID would give us all an opportunity to look closely at the town and to take every opportunity to develop and improve the offer to businesses, residents and visitors alike. There is much that can and should be done and this initiative is one we should all embrace.

Chris Barry, Area Director,

Future Williams & Glyn Team