Business Support


Cheltenham BID provides invaluable support to businesses by communicating regular updates, signposting and providing businesses with guidance, facilitating partnership working and opening up new opportunities for businesses.  


We provide town centre businesses with a strong and collective voice by representing them on local boards and committees.  We strive to influence local decision making and form partnerships for the benefit of our businesses.  


For our BID levy-paying members, we are pleased to be able to offer the following offers:

Energy Bills: The Logical Utilities Company has created the Cheltenham BID Consortium which uses the power of bulk purchasing to ensure that Cheltenham BID businesses benefit from the lowest possible rates on their gas and electricity contracts. 

To find out more, download the brochure here: Logical Utilities Company Brochure

Car Parking: Staff at Cheltenham BID businesses are being offered an exclusive 33% off the cost of monthly season tickets at CitiPark’s John Lewis and Partners car park. 

Email with the subject line “CitiPark Offer” and we will confirm a code that will entitle staff to buy the tickets at the discounted rate.

Staff also have the option to park for just £5 a day, compared to the normal charge of £14, with a discounted parking permit. Staff are required to visit to apply for their permit, which when used at the pay station will automatically apply the discounted rate.


Our Ambassadors are the face of the BID.  They visit businesses on a daily basis to communicate what the BID is doing and also see if businesses need any specific assistance from the BID. The Ambassadors play an important role in providing a welcoming atmosphere for town centre visitors. Feel free to approach them if you need help with anything.  


Through gathering and sharing data, The BID helps drive businesses forward and work with partners to create opportunities for successful collaborations and partnerships.

Footfall Data: Data is collected using cameras in the town centre. This data can then be used by businesses to make informed decisions about their business.  

Click here to view the footfall data.