Businesses across Cheltenham are showing their support for the Cheltenham BID. Stickers have been produced by the BID team with the message: “We’re Voting Yes to the Cheltenham BID”. Molton Brown on The Promenade were among the first to show their support.   If you’d like to join in, contact us and we’ll drop a […]

Businesses put the Cheltenham BID on the spot at a lively question and answer event in the town. Terri Brewster, chair of the BID shadow board, and Kevan Blackadder, Cheltenham town centre manager, answered questions from a 40-strong audience at the meeting organised by the fsb. The event was chaired by Tim Calway, chairman of […]

The following are just a few examples of the achievements of established BIDs: ● Marketing and promotion Retail Birmingham developed their major Shop Shop marketing campaign in 2014, which involved high quality design and branding using outdoor, online, digital, radio and train panel advertising, with an estimated reach of over 1 million consumers ● Parking […]

Dozens of Cheltenham businesses helped mark a major milestone in the planned Cheltenham Business Improvement District (BID). The plan is the document on which all businesses in the BID zone will be asked to base their decisions in a ballot in April. If a majority vote in favour, the BID would be launched later this […]

Cheltenham Business Partnership, a collaboration between key businesses and the borough council, is proposing to create a Business Improvement District (BID) in Cheltenham. A BID is a business-led and business-funded body set up to improve a defined commercial area and is governed by a board selected from businesses in the BID area. It means businesses […]

Since the introduction of Business Improvement District legislation in 2003, over 200 Business Improvement Districts have been created in town and city centres across the UK and the Republic of Ireland. Cheltenham would be the first BID in Gloucestershire. The number of BIDs continues to rise around the country and they are increasingly considered as […]

The aim of the proposed BID is to give our businesses a direct say in the town’s future in a way that has never been possible before. Businesses would be responsible for deciding how a fund of more than £2 million would be invested over five years to improve the town. This Business Plan sets […]

A Business Improvement District, or BID, is a business-led and business-funded body formed specifically to make agreed improvements to a defined commercial area of a town or city. In Cheltenham, it is proposed to establish a BID covering the High Street, Promenade, Montpellier and Brewery areas of the town centre. Funds received from businesses within […]

The wide-ranging projects proposed for the Cheltenham Business Improvement District have been featured prominently in the local press. The Gloucestershire Echo highlighted the projects in an article, here. Punchline ran a story under the headline “Exciting projects could be in the pipeline for Cheltenham businesses”. It went on to say: “Punchline thinks that this extensive […]

Cheltenham’s businesses have identified the projects they would like to see happen if a BID is approved in Cheltenham. They centre on business support, marketing and promotion, parking and accessibility, town centre events and public realm improvements. However, we also need the views of as many businesses as possible – tell us which projects you […]

There are more than 200 BIDs already operating across the UK, with the majority focusing on town or city centres and many seeing significant improvements in footfall and increased sales. Here are just some examples of their achievements: Marketing and Promotion – retail Birmingham developed their major shop shop marketing campaign in 2014, which involved […]

Just what is a Business Improvement District and what could it mean for Cheltenham? In the first in a series of updates for businesses, in which we ask for your views, we hope to answer a few commons questions about what is being proposed. What is a Business Improvement District or BID? A BID is a […]

Visit Cheltenham Retai BID_Businesses

Follow our Monster Story Trail around Cheltenham’s shops, cafes and other venues and collect the clues to reveal the name of the Cheltenham Festivals’ monster. There are ten giant monster story book covers to find, created by young writers and illustrators from ten local Primary Schools.

The BID has worked with a few of our businesses and The University of Gloucestershire to offer all Freshers of 2019 some fantastic offers from 18/09/2019 – 30/09/2019. Offers only available on presentation of student ID and the BID Fresher’s flyer available from Park Campus Fresher’s Fair on September 18 209. Offer 1 – £5 […]

First Steps… UP TO DATE: Government information – working safely during coronavirus Cheltenham BID’s ‘back to work’ internal checklist – printable Cheltenham BID’s ‘getting your business ready’ poster- printable (Sarah is creating) Staying COVID-19 secure 2020 poster – printable How many people can I have entering my business safely formula Cheltenham BID 2 metre social […]

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Cheltenham’s shopping scene is thriving with big name retailers like John Lewis, Marks and Spencer, Anthropologie and House of Frasier. However, with the emphasis on buying local, Cheltenham BID has selected 10 of the town’s top independent fashion shops that should not be overlooked during your next shopping trip. 1. The Union Project – 32 […]