It is with deep regret that we have taken the decision to cancel this year’s Hidden Cheltenham Easter Trail in response to the worst public health crisis in a generation. The safety of our volunteers, businesses employees and families is our priority in relation to COVID-19 The popular Hidden Trail Easter will return in April […]

Superdry supports its local community first Julian Dunkerton’s love for his local community – Cheltenham, Gloucestershire and the surrounding areas – are paramount. This meant his initial response to support the fight against COVID-19 is to think local. The serial entrepreneur, Superdry’s CEO will lead a series of initiatives to support the fight against COVID-19, which […]

Designated COVID-19 key workers can now park free of charge in selected council-owned car parks whilst carrying out their key tasks. NHS workers can park for free now in any Cheltenham Borough Council car park, by following the government advice about displaying identification in their car window and staff working in the Department for Work […]

Parking in all council-run car parks will be free of charge every afternoon during Cheltenham race week, for customers arriving from 1pm onwards. From Monday 9 to Friday 13 March 2020 inclusive, visitors can enjoy the town centre for longer thanks to free parking. The initiative is designed to encourage shoppers to visit during Cheltenham’s Gold […]

Blushes is pleased to offer 20% off hairdressing services on Tuesdays and Wednesdays on quoting “BID membership offer”* *Blushes are pleased to offer this as an ongoing basis on the understanding that the team reserve the right to withdraw the offer at anytime.

In 2018, the BID worked with The Cheltenham Trust to launch the Hidden Cheltenham Trail.  The trail guides people to places of historic interest and tells the stories that have been overlooked, forgotten and in some cases even written out of history of the people, places and communities of the town.  There are 12 points […]

When Cheltenham BID began in 2016, businesses said they wanted to see reduced business costs.  Our business plan said the BID would “Implement group purchasing initiatives to save day and night-time economy businesses money on overheads such as energy, insurance, telecoms and waste disposal.”  We have two initiatives running at present to save your business […]

BID levy payers are invited to our COVID-19 Business Support virtual Conference Call. Tuesday 21 April Zoom call is now FULL. NEXT CALL – Thursday 23 April . Please request to sign up for How? Zoom call Date: Thursday 23 AprilTime: 2pm – 3pm How do I sign up? Request the call link, ID and Password […]

Two major buildings are being lit in a special colour scheme in support of the Motor Neurone Disease Association charity during our Light Up Cheltenham event. Queens Hotel Cheltenham – MGallery and 95 The Promenade (to the rear of Neptune’s Fountain) will be lit in orange and blue, the colours of the charity, on the […]

ENTER THE HIDDEN CHELTENHAM COMPETITON VIA THE TRAIL to win goodie bags for the whole family including a one-night stay for two people at The Queens Hotel – MGallery.

See full gallery of Spark!, illumated buildings and wheel here. Light Up Cheltenham got off to a spectacular start on Saturday 1 February with thousands of spectators attending the opening night. The evening saw Spark! a street theatre drumming group put on a dazzling performance finishing at Imperial Gardens. Spectators were then able to take […]

Shoppers will be able to benefit from discounts of up to 70 per cent from some of the Cotswolds’ favourite retailers at Cheltenham’s Boutique Sale. The popular event will be held for the fourth consecutive year on Sunday January 26 in the beautiful surroundings of The Princess Hall at Cheltenham Ladies College. Cheltenham BID has […]

As part of the BID’s Tidy Up Cheltenham campaign, we are joining forces with Cheltenham Litter Picksies and Cheltenham Borough Council to support the Great British Spring Clean 2020.  From March 20 to April 13, businesses, community groups, schools, local authorities and individuals are being encouraged to go out and collect and safely dispose of […]

In December 1999, Dave and Zena Dickson were preparing to see in the new millennium as they opened their dry-cleaning business in Grosvenor Terrace.  Today, Regency Dry Cleaning is one of Cheltenham’s most established independent businesses, going from strength to strength by responding to market needs and social trends. Their loyal customers come from Worcester, […]

“83% of students say that if a retailer offers a student discount they are more likely to shop there. This means that providing a student discount can give your brand an edge over its competitors with the student market” says https://about.studentbeans.com/blog 2019 What is the TOTUM card? TOTUM, the new name for the NUS extra card, brings […]

The diverse range of successful businesses is what makes Cheltenham a vibrant town where people want to come and visit, work and stay.  In 2018, with the backing of Cotswold Life Business & Professional, the BID Awards were launched to recognise and reward the contribution all the businesses make in creating the unique atmosphere of […]

The BID has partnered with Cheltenham Borough Council to set up an effective team to help tackle anti-social behaviour across the town centre. The new Town Centre Team is a group of partners from a variety of agencies, including Cheltenham Borough Council Enforcement and Public and Environmental Health officers, Police personnel, BID ambassadors and Solace […]

A key area of Cheltenham town centre is safer after investment from the BID. We have bought a new CCTV camera, which is directly linked to Gloucestershire Constabulary’s force control room, for the junction of Regent Street and Ormond Place. It is in support of a project run by Cheltenham Borough Council. Regent Street has […]

Charity shops play a vital role in keeping our High Streets alive and are, for many charities, a major source of income. For some volunteers, they can be an essential connection with other people.  The PDSA shop on High Street is no exception. Shop Manager, Dolly Neal, has managed charity shops for more than 15 […]

A new report shows a significant rise in the number of people coming to Cheltenham and in the number staying overnight, bucking the national trend. Last year, the number of day visitors to Cheltenham grew to 1.9 million – an increase of 7%, whilst the number of nights spent in the town by staying visitors […]