Cheltenham’s new marketing campaign, led by the town’s marketing body, Marketing Cheltenham, alongside Cheltenham Business Improvement District (BID) and Cheltenham Borough Council, is calling on local residents and would-be visitors to support local businesses this Christmas.
The campaign aims to overcome the latest national lockdown by creating an online directory of shops and local businesses in Cheltenham and a series of gift guides that highlight local retailers, festive experiences and the many local cafes and restaurants offering takeaways and delivery services. These guides can be found on the Visit Cheltenham website and social media channels, making it easy for the public to find something special for loved ones this Christmas.
There is also a new Facebook group, ‘Love Cheltenham – Supporting Local Businesses’ which has been created so people can find and order from businesses which otherwise might have struggled to compete with well-known online retailers.
David Jackson, Manager of Marketing Cheltenham, said: “We’re really aware of just how challenging things are for the retail and hospitality sectors right now, so the Christmas trading period is more critical than ever this year, particularly for the many small, independent businesses we have in Cheltenham.”
Belinda Hunt, Operations Manager of Cheltenham BID, said: “Local businesses, both independent and people’s favourite national brands, have been innovative in the way they have changed their model to ensure their loyal customers can start their Christmas shopping. This campaign will support businesses by reminding local people that they are still there and offering a personal service which shoppers aren’t likely to experience with global online markets.”
Cheltenham’s campaign forms part of a wider programme of activity to support the high street and local businesses through the pandemic and has been supported by the national Reopening High Streets Safely Fund through the UK Government and European Regional Develop Funding.
If you would like to involve your business in the campaign, join and engage with the ‘Love Cheltenham – Supporting Local Businesses’ Facebook group, use the hashtags #ourchelt and #supportlocal with any social media posts and see visitcheltenham.com/christmas to find out more.
Thanks to an ongoing Partnership Agreement between Marketing Cheltenham and Cheltenham BID, BID levy payers are also entitled to a listing on the Visit Cheltenham website. If you are a BID business and need to create or update a Visit Cheltenham business listing, please contact firstname.lastname@example.org.