Businesses have been blooming

Thursday July 2, 2020

The BID supplied external baskets and troughs of flowers to 21 individual businesses this summer as they continue to brighten up the town until mid-October 2020.

The BID worked with PHS Greenleaf, who supplied and set-up the flowers and UBICO, who have been watering the arrangements daily, with the aim of adding extra blooms to those provided by Cheltenham Borough Council in parks and gardens.

Blooms appeared along the High Street, The Promenade, Bennington Street, Cambray Place, Regent Street, Portland Street and Montpellier, including a major display across all the businesses in The Courtyard.

Among the businesses involved are House of Fraser at Cavendish House. General Manager, Clem Fraser said: “The beautiful flowers provided by Cheltenham BID both on The Promenade and in Regent street have certainly brightened up the town this summer and have given the customers something cheerful to comment on.  They look great and have been kept well-watered”

Some may have noticed the outstanding hanging baskets outside Barclays bank on the corner of Rodney Road, opposite John Lewis and Partners. We spoke with Jez Linley, Branch Manager who said: “When I look back at the last time I worked in Cheltenham which was around 20 years ago, one of my abiding memories was always how warm and welcoming the town looked. This was no more so than in the summer, when the floral displays adorned most shops looking to win the coveted ‘Cheltenham in Bloom’ title.

“This year has been a very challenging one, and especially for the community of retailers and shops workers who make Cheltenham that inviting place that shoppers want to visit.

“I was delighted when Cheltenham BID approached me as the Manager of Barclays in Cheltenham to see if they could place hanging baskets along the front of the building. They have been absolutely beautiful all summer and have made a huge difference to the way that both the Branch and the High Street have looked.

“We have had a number of wonderful comments about them and they have placed a bit of extra beauty into Cheltenham and a smile on the faces of those who visit”.

See BID in Bloom 2020 gallery here.