Christmas Lights 2020

Although the traditional Christmas light event was unable to go ahead this year, Cheltenham is still sparkling in a beautiful Christmas glow following the switch on of the town’s new festive lights.

The new Christmas lights, organised by Cheltenham Business Improvement District (BID), are accompanied for the first year with golden baubles hanging from the trees on the pedestrianised Promenade and gold powder-coated holly, reindeer, stars and harps adorning the lampposts, allowing people to feel festive throughout the day and night. Alongside the new additions on the Promenade, there is also a stunning new Christmas tree on Montpellier roundabout.

All photos taken by Mikal Ludlow.

BID in Bloom 2020

The BID supplied external baskets and troughs of flowers to 21 individual businesses this summer as they continue to brighten up the town until mid-October 2020.

The BID worked with PHS Greenleaf, who supplied and set-up the flowers and UBICO, who have been watering the arrangements daily with the aim of adding extra blooms to those provided by Cheltenham Borough Council in parks and gardens.

COVID-19 Social Distancing stickers

The Cheltenham BID team have been making weekly trips in to the town centre to offer 2 metre social distancing stickers to the businesses in preparation for when the town starts to slowly re-open.

Light Up Cheltenham 2020

Light Up Cheltenham (brought to you by the BID) got off to a spectacular start on Saturday 1 February with thousands of spectators attending the opening night. The evening saw Spark! a street theatre drumming group put on a dazzling performance finishing at Imperial Gardens. Spectators were then able to take the opportunity to ride on the giant observation wheel or join a guided tour.

For information on Light Up Cheltenham please go to

Cheltenham’s Boutique Sale 2020

Sunday 26 January saw shoppers snapping up bargains at Princess Hall in Cheltenham Ladies’ College. Women’s and men’s clothing, shoes, bath and body products and jewellery were all on offer.

The businesses who took part were: Arkell & Wills, Beards, Bodega,Cocoa Couture, Jakeroo, James of Montpellier, Harris Rae, Keith Scarrott Shoes, Law & Co and Molton Brown.

Cheltenham’s Christmas late night shopping event

Cheltenham’s streets were filled with entertainment during its late-night shopping event on the 5 December from 5pm-8pm. The event saw many town centre shops open, including the area of Montpellier open until 8pm

Our Christmas Carol inspired Christmas Light Switch-on 2019

This year’s spectacular event was inspired by A Christmas Carol by Charles Dickens and saw three giant ghost puppets parade through the town eventually meeting outside The Queens Hotel where they met Scrooge and tried to change his ways. See full article.

Photo credit: Mikal Ludlow
Production team: Evenlode Production

Father Christmas

Cheltenham Paint Festival 2019

Cheltenham’s paint festival is the latest addition to the Cheltenham festivals calendar which brings high-quality artwork from leading national and international street artists to the town centre. Come and take a walk through Cheltenham to experience these wonderful works of art. The BID sponsored the Siamese Cat by Samer on Albion/Winchcombe Street.

BID in Bloom 2019

BID in Bloom is back this year from the success of last year’s beautiful blooms.

The BID has worked with Knightsbridge Nursery and UBICO to add 100 extra blooms to 22 businesses across the town centre, these are additional to those provided by Cheltenham Borough Council in parks and gardens.

The troughs and baskets will be up from now until the end October, covering at least six festivals across the four months.

Among the businesses involved are House of Fraser, in Regent Street, menswear specialists Horace Barton, Martin & Co on The Promenade, Cheltenham Martial Arts in Winchcombe Street and five bars and pubs – Montpellier Wine Bar, The Spectre, The Stable, Smokey Joes and Whittle Taps and many more.

Cheltenham Street Chilli Fiesta

Eight brave souls took part in the Cheltenham Street Chilli Fiesta 2019, Clash of the Titans chilli eating competition, to see who could eat the hottest chillies. The Street Chilli Fiesta took part on Saturday June 1 in Cambray Place.

Cheltenham BID Awards 2019

2019 winners and highly commended businesses joined Cotswold Life and Cheltenham BID board members to celebrate the second Cheltenham BID Awards at The Old Courthouse. Cotswold Life Business & Professional Editor, Tanya Gledhill welcomed guests and Cheltenham BID Director, Kevan Blackadder and Cheltenham BID Chair, Alex Rose congratulated all of the businesses for their contribution towards making Cheltenham town centre the lively and diverse place that it is. 
#CLCheltBIDawards  Photo credit to Thousand Word Media.

Click on the image to enlarge.

February is lit-up in Cheltenham

Hundreds of people saw the launch of Light Up Cheltenham with spectacular street theatre drumming group Spark! More than 40 businesses are being lit-up like never before for three weeks. The week included Cheltenham’s first ever Observation Wheel and a string of performers. Photo credit Mikal Lludow. Light Up Cheltenham ends 24/02/2019.


Crowds delight at Cheltenham Christmas Lights

Cheltenham’s Christmas Lights switch-on was hailed a huge success as thousands of people gathered in the town centre. A giant White Witch puppet standing more than 16 feet high enthralled the crowds as she travelled through the town centre on a chariot on Saturday. Photo credit Mikal Lludow

White Witch in Cheltenham CHRISTMAS LIGHTS 2018 from Evenlode Films on Vimeo.

Midsummer Fiesta

Cheltenham BID was a Gold Sponsor of the community event, which involved a number of organisations including Cheltenham Borough Council, Hesters Way Partnership and Cheltenham West End Partnership.


‘BID’ is now in Bloom!

BID in Bloom shows almost 100 baskets and troughs of flowers that brighten up more than 20 businesses across the town centre and will do until October.The BID has worked with UBICO, which runs the nursery in Old Gloucester Road, with the aim of adding extra blooms to those provided by Cheltenham Borough Council in parks and gardens.


Cheltenham Chilli Fiesta -UK Chilli Queen

Crowds came from far and near to enjoy the second Cheltenham Street Chilli Fiesta and brought the sunshine with them.

Cheltenham Cocktail Week – a recipe for success



Around Town…Jazz Festival & Spring Street Market

May 2-7 2018 saw Cheltenham town buzzing with music, markets and sunshine.

White Witch in Cheltenham CHRISTMAS LIGHTS 2018 from Evenl

ode Films on Vimeo.


A Beautiful Celebration of Cheltenham

Cheltenham Beauty Week started Saturday 21 April and went on until 28 April. It took in everything from fashion and products and well-being experiences across Cheltenham.

BID Awards – A Night To Remember

The first Cheltenham BID Awards were a great success at one of our newest venues, The Old Courthouse.
The diversity of the businesses within the BID zone was shown in the winners. Across 10 categories, they included three restaurants, a bar, a menswear shop, a bath and body products shop, a podiatrist, a tattoo studio, a direct debit service and a designer kitchen shop.

The biggest cheer of the night was reserved for Chun Kong, of The Mayflower Restaurant, who was awarded the Lifetime Achievement Award for the huge contribution he has made to Cheltenham charities and organisations for more than 35 years. His award was presented by the Deputy Mayor of Cheltenham, Councillor Bernard Fisher.

Another 13 businesses and individuals were highly commended for their contributions over the last year.

Launch Of Cheltenham Beauty Week

More than 1,500 people attended the launch of Cheltenham Beauty Week in Regent Arcade. The event was set up to promote the week, which runs from April 21st to 28th, at businesses across Cheltenham.

A team from Hatherley Manor Hotel Spa completed 100 treatments during the day. Other participants were House of Fraser, who gave free makeovers, Martin & Phelps (wet shaves) and Monrose, who created 1940’s hairstyles with Victory Rolls.

Spectacular Spark! launch Light Up Cheltenham

Crowds were enthralled by spectacular street theatre drumming group Spark! as Cheltenham BID’s new event Light Up Cheltenham was launched.  Spark! played at The Brewery Quarter, the Promenade and the Quadrangle on Saturday evening.  As the drummers played, the new floodlights came on for the first time at The Municipal Offices, the Queens Hotel, Boots, the Brewery Quarter and the Town Hall.  Martin & Co, The Bank House, HSBC, United Services Club, Moo Moo and Fever nightclubs and three buildings in the Promenade, 131, Knight Frank and Cotswold Transport Planning are all lit in either magenta or cyan. Another highlight will be on Wednesday when the main buildings turn red for Valentine’s Day.

Cheltenham’s Independents Sale

Cheltenham’s independent retailers took part in a successful sale organised by Cheltenham Business Improvement District (BID). Around 550 shoppers snapped up the bargains at Cheltenham’s Independents Sale at Princess Hall in Cheltenham Ladies College on Sunday. Women’s and men’s clothing, shoes, lingerie and jewellery were all on offer.
The businesses who took part were: Beards, Bodega, Boutique 3, James of Montpellier, Keith Scarrott Shoes, Sandra Dee and The Union Project. Customers were also able to add a little sparkle to their Sunday at The Cotswold Prosecco Company’s tuk tuk. Photography credit – Mikal Ludlow.


Shops dress for success – 10 finalists

Businesses of all kinds were encouraged to enter by using the hashtag #festivefacade on social media and there was a great response. The winner of the BID’s competition was gift shop Vinegar Hill on The Promenade. Judges were impressed by their winter scene featuring polar bears skating, sledging and generally having fun in the snow. Hotel Chocolat and jewellers Martin & Co were also commended for their displays in the competition . The other finalists were: Cath Kidston, James of Montpellier, Laura Leigh Hair & Beauty, Monrose, Neal’s Yard Remedies, Pia and White Stuff. Photography credit to Mikal Cudlow.

Street Chilli Fiesta is hot, hot, hot

Cheltenham’s first Street Chilli Fiesta was hailed a huge success.
Crowds flocked to Cambray Place for the event, organised by Cheltenham Business Improvement District (BID).
The highlight was the “Clash of the Titans” chilli eating contest, which saw 12 competitors out to prove they could handle the hottest chillis.
Amy Dagger, of Tibberton, near Gloucester, saw off the competition to be hailed the winner.
There were a wide range of stalls offering everything from chilli sauces to chilli art.