What has been achieved by other BIDS

Tuesday February 16, 2016

The following are just a few examples of the achievements of established BIDs:

● Marketing and promotion
Retail Birmingham developed their major Shop Shop marketing campaign in 2014, which involved high quality design and branding using outdoor, online, digital, radio and train panel advertising, with an estimated reach of over 1 million consumers

● Parking incentives
Worcester BID has developed a range of parking offers for BID businesses with car park owners and operators in the city. This enables businesses to provide discounted rates to staff and subsidised parking to key customers

● Further town centre events
Bath BID created a series of major city centre events, including a month-long food festival – the Great Bath Feast – which attracts more than 100,000 visitors into the city centre area during that time

● Public realm improvements
Colmore BID carried out a major public realm improvement scheme within the heart of its area which created a very high-quality new public square

● Signage
Newquay BID is currently developing a major signage and wayfinding project throughout the town in order to greatly improve the visitor experience