Alex Rose

Alex is the Managing Director at Beards the Jewellers and the sixth generation of his family to run the historic business. Raised in Cheltenham and educated at Cheltenham College, he began with Saturday work before gaining experience at Cartier in London and later completing his Graduate Gemologist training in New York.

He returned to the family business to take on a leadership role and has been running it independently with his team since around 2014. Beards marked its 220th anniversary in 2024, making it one of Gloucestershire’s oldest businesses.

Alex also serves as Chair of the Cheltenham BID Board, championing the town’s business community.