Illuminations spark excitement for Light Up Cheltenham

Friday January 3, 2020

See full gallery of Spark!, illumated buildings and wheel here.

Light Up Cheltenham got off to a spectacular start on Saturday 1 February with thousands of spectators attending the opening night. The evening saw Spark! a street theatre drumming group put on a dazzling performance finishing at Imperial Gardens. Spectators were then able to take the opportunity to ride on the giant observation wheel or join a guided tour.

The launch marks the beginning of three weeks of Light Up Cheltenham which sees over 30 buildings dramatically lit up across the Regency town.

The Municipal Offices – #LightUpCheltenham

The three weeks, which include February half term, will see thousands of visitors flock to Cheltenham to take in the town’s beautiful illuminations which have made Cheltenham an annual destination for locals and visitors alike.

Visitors will also be able to spot some different illuminations whilst the event is running including Valentine’s Day which will see the observation wheel and most of the buildings go red, creating a romantic and memorable backdrop for those visiting the town.

For information on Light Up Cheltenham, including wheel opening times and prices please go to 

Picture by Mikal Ludlow Photography tel; 07855177205

With tours running every Friday, Saturday and Sunday from Light Up Cheltenham’s launch on 1 February until Sunday 23 February, there will be plenty of opportunity to soak up the history of Cheltenham whilst enjoying the spectacle of the town’s dramatic lights.

The tour, which will take an hour and a half, will begin at the Queens Hotel and will take visitors through Cheltenham stopping at well-known spots including Neptune’s Fountain on the Promenade and The Brewery Quarter. The tour will also tell the interesting history of some surprising locations including the buildings currently occupied by White Stuff and Pizza Express.

The tours, which will be operated by local Blue Badge tourist guides in association with Marketing Cheltenham, will be £12 per person with under 5’s going for free. Tickets can be purchased from the Tourist Information Centre or online at

Last year many businesses took advantage of the increased number of people coming to town in the evening.  They put on special events, stayed open late and had special offers. If you are planning an event or creating a special ‘Light Up’ offer, please let us know so we can promote it for you. Email Maria Allebone at with details and images.