BID backing defib campaign

Monday June 10, 2019

The campaign to fund life-saving defibrilators in businesses across Cheltenham, supported by the BID, is off to a flying start.

The first defib has now been delivered to The Moon Under Water as part of the PubLIC Hearts Appeal Cheltenham.

According to The British Heart Foundation, there are more than 30,000 out-of-hospital cardiac arrests in the UK each yearThe survival rate is less than 1 in 10.

Having access to a defibrillator can increase the chances of survival greatly – by up to 80% if accessed within the first 2 minutes of a cardiac arrest. But without immediate treatment, 90-95 per cent of cardiac arrests prove fatal.

From left: PC Steve Kiernan, Cheltenham Licensing Officer; Chris Hickey Co-founder of PUBLIC Hearts Cheltenham; Suzie Servian, manager of The Moon Under Water; Clare Seed, Co-founder of PUBLIC Hearts Cheltenham; Kevin Dickens, South West Ambulance Service and Kevan Blackadder, Director of Cheltenham BID. Picture by Mikal Ludlow Photography.

The new appeal has seen collection boxes put in place on bars in pubs and clubs and in other businesses across the town to encourage donations for the defibs, which cost about £1,000 apiece.

More than 20 businesses are collecting including town centre venues like The Bank House, The Spectre, Yates, Revolution, United Services Club, Circus Bar, The Beehive, The Clarence Social, The Stable, Whittle Taps and Smokey Joe’s.

Susie Servian, manager at The Moon Under Water, said: “We’re delighted to be the first recipients and as a venue that is open from 8am to midnight, the defib will be available most of the day and night.

“I’d encourage other venues who aren’t yet collecting for the scheme to get involved so that there will be support available across Cheltenham.”

PubLIC Hearts Appeal Cheltenham is a joint initiative being run by the BID, Chris Hickey – a cardiac arrest survivor, Tidal Training Direct, Cardiac Science, South West Ambulance Service and Gloucestershire Police.

The aim is to raise enough money to ensure that no-one is ever more than 200 metres away from a defib in Cheltenham town centre.

No-one needs to be trained to use a defib. There are clear instructions on the equipment and when someone calls 999, the ambulance service talks them through the process.