More than 500 shoppers flock to Cheltenham Boutique Sale

Thursday February 2, 2017

Hundreds of shoppers landed great bargains at Cheltenham BID’s Boutique Sale.

Some of the town’s best-loved independents came together for the one-day clearance sale at Cheltenham Town Hall, with many goods selling at up to 70 per cent off.

It was the first event of its kind held by the BID and its success is likely to lead to similar events in the future.

BID Director Kevan Blackadder said: “More than 500 people came to the event on a wet Sunday so we were delighted with the response.

“We’ll look to put on similar events for other sectors in the future and might well repeat the Boutique Sale in future years.”

Women’s and men’s clothing, shoes, jewellery, wedding dresses and homeware were all on offer.

The nine businesses who took part were: Beards, Blue, Boutique 3, The Cosmetic Boutique, Cocoa Couture, Cutlery Commission, James of Montpellier, Keith Scarrott Shoes and The Union Project.

The businesses said the event had meant they had attracted new customers.

Jason Cheshire, of Beards, said: “A lot of people have been to us today who wouldn’t come into the shop. It is a great way of getting our name and brands out there.

“We’ve also had a positive response from being with other businesses, picking up extra trade that we wouldn’t normally have had. It’s something we’d be looking to do again.”

Jane Saunders, of The Cosmetic Boutique, said: “It’s been really busy with a nice atmosphere and a good buzz. It’s been great to be with people from across the Cheltenham independent community.”

Daughter Lucy, who runs the business with her mother, said: “We’d like to do it again. We’ve been able to talk to a lot of people about our aesthetics treatments, which is the other side of our business.”