How have BIDs made a difference elsewhere?

Monday November 2, 2015

© Visit Cheltenham

© Visit Cheltenham

There are more than 200 BIDs already operating across the UK, with the majority focusing on town or city centres and many seeing significant improvements in footfall and increased sales. Here are just some examples of their achievements:

  • Marketing and Promotion – retail Birmingham developed their major shop shop marketing campaign in 2014, which involved high-quality design and branding using outdoor, online, digital, radio and train panel advertising, with an estimated reach of more than one million consumers.
  • Parking incentives – Worcester BID has developed a range of parking offers for BID businesses with car park owners and operators in the town.  This enables businesses to provide discounted rates to staff and subsidised parking to key customers.
  • Further town centre events – Bath BID created a series of major town centre events, including a month-long food festival – the Great Bath feast – which attracts more than 100,000 visitors in to the town centre area during that time.
  • Public realm improvements – Colmore BID carried out a major public realm improvement scheme within the heart of their area which created a very high-quality new public square.
  • Signage – newquay BID are currently developing a major signage and way finding project throughout the town in order to greatly improve the visitor experience.

So how could my sector benefit?
The activities of the BID would be designed to benefit the entire range of businesses within the centre of Cheltenham and we would expect sectors to benefit from the BID as follows:

  • Independent retailers
    • Distinct promotional campaigns to highlight the range and quality of speciality independent businesses – both collectively and individually.
    • The opportunity to participate in a number of new events and projects to raise the profile of your business.
    • Discounted costs on a range of business overheads negotiated on your behalf by the BID.
    • Access to a range of professional and support services arranged for the town by the BID.
  • National retailers
    • Being part of a network of major retailers, enabling you to share and gain in-depth trading insights.
    • Access to key town centre performance information, such as footfall data, sales performance, car park occupancy and vacant unit trends.
    • The ability to collaborate operationally over seasonal trading campaigns, notably Christmas.
    • Promotion and marketing of Cheltenham to a wider and more targeted regional audience
  • Leisure operators
    • As with the independent retail sector, promotional campaigns to highlight the range and quality of food and drink businesses – both collectively and individually.
    • The creation of events and projects to directly involve and promote the range of leisure and cultural opportunities in the town.
    • Work towards specific projects to improve the night-time economy experience and to further energise the 5pm-7pm period.
  • Professional sector
    • Additional networking meetings and events aimed specifically at the professional businesses within the town centre.
    • The ability to promote your services to more than 600 fellow town centre businesses through regular BID communications, such as newsletters.
    • Greater co-ordination and interaction with regional bodies, such as the Local enterprise Partnership.

So how can I give you my views?
We want the views of as many businesses as possible in helping shape the proposals and would urge you to get in touch with us via the following email address:

Or please contact:
Martin Quantock – BID Project Manager
T: 07900 905236
further details on the proposals are available on the Cheltenham Business Partnership website at

further information on Business Improvement Districts are available from the British BIDs website at