Welcoming

Cheltenham BID is dedicated to making the town centre a cleaner, safer and more welcoming place for everyone who lives, works and visits here. Through high-impact initiatives and creative projects, we help increase footfall and strengthen Cheltenham’s reputation as a vibrant destination.

We deliver and support events that bring the town to life throughout the year, from seasonal highlights such as the Christmas lights switch-on and the Ice Rink, to major festivals that drive trade for local businesses and boost tourism.

Our Colourful Cheltenham campaign adds character and charm to the town centre through floral installations, mosaics and art on utility boxes. Alongside this, regular clean-ups and graffiti removal grants help keep Cheltenham looking its best.

Every summer our BID in Bloom initiative ensures flowers adorn many town centre businesses, making Cheltenham a bright place to visit and work. If you would like your business to be involved in the next BID in Bloom enquire via info@cheltenhambid.co.uk

Safety is a key priority. BID support contributes to Cheltenham’s Purple Flag status, recognising the town as a thriving, safe and enjoyable place to visit both during the day and at night.

We also invest in ongoing projects that enhance the look, feel and vibrancy of the town centre, making it more attractive for customers to visit and spend time here. One of our flagship initiatives, The Big Screen, aims to install a large outdoor screen in the Brewery Quarter and a local park, creating a vibrant, community-focused space for public screenings. By showcasing major sporting events and festive films, the project will increase footfall, encourage longer visits and further enhance Cheltenham’s town centre experience.