Crowds were enthralled by spectacular street theatre drumming group Spark! as Cheltenham BID’s new event Light Up Cheltenham was launched. Spectacular floodlights on landmark town buildings have delighted locals and visitors alike and will continue to do so throughout the half-term holiday. Spark! played at The Brewery Quarter, the Promenade and the Quadrangle on Saturday […]

Cheltenham BID has been praised for playing a key role in helping the town retain its Purple Flag status. The Purple Flag is awarded to towns and cities that have a vibrant evening and night-time economy that is also appealing, welcoming and safe. The accreditation is given out annually and, after Cheltenham successfully achieved the […]

A new event run by Cheltenham BID will see landmark buildings in the town centre lit up in a way they have never been seen before. Light Up Cheltenham will take place in the February half-term holiday. It will be launched on Saturday February 10th by spectacular street theatre drumming group Spark!, who have been a […]

Some of Cheltenham’s best-loved independent retailers are coming together for a major sale this month. The BID has brought together nine businesses for Cheltenham’s Independents Sale from 11am to 4pm on Sunday January 28 in the Princess Hall at Cheltenham Ladies College. Some shops will cut as much as 75 per cent off the normal […]

Our Ambassadors have had a positive impact on the town, from making coach visitors feel welcome to ensuring rubbish is collected.  They have arranged for leaves to be cleared from pavements and helped businesses take advantage of our projects. Now you have the opportunity to make Cheltenham a better place to live, work and visit. […]

A new gift card has been launched by Cheltenham BID that recipients can spend at a huge range of town centre businesses. The Cheltenham Gift Card can be spent on almost anything, anytime, anywhere in the town centre. More than 60 of our businesses have already signed up to accept the card, with shops, restaurants, […]

The winner of the BID’s competition to find Cheltenham town centre’s best Christmas window display is gift shop Vinegar Hill on The Promenade. Judges were impressed by their winter scene featuring polar bears skating, sledging and generally having fun in the snow. Hotel Chocolat and jewellers Martin & Co were also commended for their displays […]

We are really pleased with the response we’ve had from BID businesses to the Launch of Christmas in Cheltenham event.  Belinda Hunt, BID operations manager, said: “We’ve been delighted to introduce new lights to so many different parts of the town centre this year. “As well as the new motifs, we’ve added extra lights to […]

Cheltenham BID has published its annual review for 2016-17. The eight-page report looks back at our achievements over our first 12 months from August 1, 2016. It also details many of the projects we aim to introduce for our businesses over the coming year. In each of our five main project areas – town centre […]

A new-look free map and guide to Cheltenham has been launched by Cheltenham BID to encourage more people to visit Cheltenham and help them enjoy everything the town has to offer. As well as detailed full colour maps of the town centre, the guide also focuses on the areas that make Cheltenham special, the major […]

We would like to welcome all BID businesses to our first Annual Review Meeting, to be held on October 3 at 6pm in Isbourne House. We will share with you our achievements and our aims for the year ahead. Our Board would like to meet you and hear what you think we could do to […]

The last of this summer’s street football events will be on Saturday September 16. Throughout the summer Cheltenham (BID) has put on two great games in Cambray Place for young – and not so young- football fans. Inflatable football kit has seen youngsters challenge each other to see who can get the ball moving fastest […]

The green bike and art bike trail has people talking about Cheltenham. Hanging from trees, suspended from balconies, displayed in shop windows, dominating roundabouts – the bikes are everywhere. Visitors to the town are asking “What’s it all about?” Well, it’s to celebrate The Bloor Homes Cheltenham Festival of Cycling, as the Tour of Britain […]

Cheltenham BID is supporting this year’s Midsummer Fiesta, which returns to Montpellier Gardens on Saturday 1 July 2017 from 12-9pm. This is Cheltenham’s biggest free community event. Live performances from local musicians, choirs and dance groups will keep you entertained and if you want to get involved there’s Zumba classes and circus skills workshops to […]

Cheltenham BID has supported a new art trail as part of its efforts to encourage visitors and locals to move around the town centre. Ten pieces of art have been attached to lamp posts and a numbered trail winds around the BID zone. From a minimalist sculpture and refuse-sack ballgown to wrap-around graphic panels and […]

Cheltenham BID is leading the way in ensuring the town makes the most of the Tour of Britain. Britain’s leading cycle race is coming to Cheltenham for the finish of the penultimate stage on Saturday September 9. The BID is supporting a cycle trail, which will see lime green bikes appear as landmarks all over […]

Cheltenham’s first Street Chilli Fiesta was hailed a huge success. Crowds flocked to Cambray Place for the event, organised by Cheltenham Business Improvement District (BID). The highlight was the “Clash of the Titans” chilli eating contest, which saw 12 competitors out to prove they could handle the hottest chillis. Amy Dagger, of Tibberton, near Gloucester, […]

Trying to improve your shop sales by promoting your goods digitally but want to achieve more? If so, a free digital marketing workshop at Cheltenham Racecourse is just what you need. The event will show you how to be more visible online and the cumulative effect of that on our town. Whether you are already […]

Cheltenham businesses are coming together to support the town’s first Street Chilli Fiesta. From 10am on 3rd June, Cambray Place will be the hottest spot in town when up to 15 traders, all specialising in some form of chilli produce, lay out their stalls. There will also be a ‘Clash of the Titans’ contest to […]

Are our elected politicians doing enough to help your business? BID businesses have the chance to put Cheltenham’s general election candidates on the spot tonight. They  are being encouraged to make sure the candidates know about the issues that matter to them ahead of the vote on June 8. The hustings event is being held at […]