4 March 2019 Parking in all council-run car parks will be free of charge every afternoon, for customers arriving from 1pm onwards during Cheltenham race week From Monday 11 to Friday 15 March 2019 inclusive, visitors can enjoy the town centre for longer thanks to the free parking. The initiative is designed to encourage shoppers […]

March Newsletter article 2019 Cocktail Week has become an integral part of the Cheltenham calendar and this year we’d like to see every bar, restaurant, club and hotel in the town getting involved. There are more than 60 venues in the BID zone who could participate. So, instead of holding branded events in selected venues, […]

March 2019 Newsletter Article There has been a decline in visitor numbers year on year in almost every town in the country and Cheltenham has been no exception. But we’re starting to buck that trend more often than not. In 2018, November and December saw an increase in footfall when compared to 2017 with November […]

March 2019 Newsletter Helen Howe joined the BID Board in August 2018 and represents the night-time economy.  Helen and her husband Jon opened Lumiere just over 10 years ago and they have seen a change in Cheltenham since then, particularly as a food destination.  Lumiere was one of a handful of independent restaurants in a […]

March 2019 Newsletter Cheltenham BID is lead sponsor of the 2019 Cheltenham Festivals …around town programme.  Our sponsorship brings more than 90 free gigs into the town centre during the festivals and encourages visitors to leave the festival village and explore Cheltenham. As part of our sponsorship package, we get to give away four pairs […]

Cheryl Parker, General Manager of Welcome Gym, was thrilled to be given the news that they had been selected as BID Business of the Month.  She said: “We really appreciate the work the BID does and support their activities where we can, so we are very excited to get this recognition.” Welcome Gym is very […]

Hundreds of people saw the launch of Light Up Cheltenham with spectacular street theatre drumming group Spark! See photos. And a new video has been released celebrating the start of the three-week event, which features a Giant Observation Wheel and more than 40 illuminated buildings. The LED drummers made their way from The Brewery Quarter […]

A giant observation wheel will be the focal point of an expanded Light Up Cheltenham in February. It will be the first time a wheel of this kind, standing at more than 35-metres high, will have been brought to Cheltenham. The wheel will feature throughout the three-week Light Up Cheltenham event which will run from […]

As BID Business of the month Molton Brown has been asked to speak at the Cheltenham Business Forum’s Big Breakfast. Molton Brown has been a favourite on The Promenade since it opened its doors in October 2007. Originally situated where you will now find Oliver Bonas, they moved to their current location on the corner […]

If you love the sales and enjoy hunting for a bargain, then look no further than the third annual Cheltenham Boutique Sale on Sunday 27th January at The Princess Hall, Cheltenham Ladies College. Ten of the town’s favourite businesses will be giving shoppers exclusive discounts of up to 75 per cent off retail prices for […]

Whether you are coming to Cheltenham to shop on a busy Saturday or at a quieter time, the BID has some top tips on the best ways to get here. The first step is to decide whether you really need to bring your car into the town. If not, use the park-and-ride sites at Cheltenham […]

All children and young people deserve to thrive and live in happy, supported communities.  In some small areas of Cheltenham, however, the number of children living in poverty is more than 43%. The average across England is 26.85%. The worrying finding has come from Cheltenham Children’s Needs Assessment 2018. A year of action – starting […]

National restaurant guide Harden’s, has officially recognised Cheltenham as a foodie town on the up, with three top rankings in the 2019 guide. Cheltenham has: Been ranked joint eighth in the ‘Top Scorers’ table 2019, with four Cheltenham restaurants making the top scorers list. This is a new entry for the town which didn’t rank […]

Cheltenham is proud to have retained its Purple Flag status and the town has also been nominated for a special award. Purple Flag is a national town and city centre award – similar to the Blue Flag for beaches – which aims to raise the standard and broaden the appeal of town and city centres […]

Cheltenham’s Christmas Lights switch-on was hailed a huge success as thousands of people gathered in the town centre. A giant White Witch puppet standing more than 16 feet high enthralled the crowds as she travelled through the town centre on a chariot on Saturday. The event saw the lights turned on in a grand finale […]

Cheltenham BID launched the Cheltenham Gift Card to encourage people to spend money in the town. The campaign has been supported by independent and national businesses alike, with more than 90 signed up to accept the card. Now the new John Lewis & Partners store has become the 90th store to accept the gift card […]

Shoppers can enjoy free parking when they visit Cheltenham for late night shopping in the run up to Christmas. The council is offering free parking each Thursday from 29 November to 20 December inclusive in two of its town centre car parks. For customers arriving after 5.30pm, parking will be free of charge at the […]

Canada Life Investments has announced an agreement with House of Fraser to facilitate the ongoing trading of Cavendish House, the iconic 195-year old department store in Cheltenham’s Promenade reinforcing the compelling offer on Cheltenham’s high street. Mike Roberts, Head of UK Property at Canada Life Investments, stated: “We are pleased to continue our relationship with […]

Cheltenham has today been ranked as the fifth healthiest UK high street by the Royal Society for Public Health (RSPH). Known as a stylish Regency spa town enjoying a cultural renaissance, Cheltenham now features in the RSPH report Health on the High Street: Running on empty 2018, which ranks 70 of Britain’s major towns and […]

Cheltenham BID has worked with the Cheltenham Borough Council and Evenlode Films and Productions to produce a large Digital Arts Film and Animation that will be spectacularly projected onto the Cheltenham Municipal Offices on Sunday 11 November from 5pm to commemorate 100 years since WW1. Evenlode Films says – “We have produced a sensitive and […]