Local businesses in Cheltenham can now accelerate and streamline their use of social media by claiming their free membership to Maybe*, a market-leading engagement platform that helps organisations use social media to increase customer engagement, footfall and sales.
As the pandemic has underlined the importance of an effective online presence for any business, Cheltenham BID are working with Marketing Cheltenham and Cheltenham Borough Council to offer businesses a free membership to the platform.
Maybe* is one of the ten companies that form the Government’s High Street Task Force, providing data, expertise, knowledge, training and support to those involved in helping to regenerate town and city centres across the country.
Whether you are just beginning to dip your toes into social media management, are in dire need of a social makeover or just fancy streamlining your tactics and goals, there are many ways that using Maybe* can benefit your business. These include:
- Engagement– By integrating posts from Facebook, Instagram, Twitter and LinkedIn into one feed, Maybe* mitigates the need to check different platforms and makes it easier to see content important to your business. Through Maybe*, businesses in Cheltenham can easily collaborate and engage with each other’s social media content, enabling them to reach more people. After all, social media isn’t always about posting content, but the conversations you join.
- Training- It is important to recognise that taking advantage of all of the opportunities offered by social media can be intimidating. Maybe* provides training on how to use the platform through daily onboarding drop-ins, as well as social media masterclasses that teach you how to use and get great results from each social network. Their 10-step guide helps businesses identify and realise their social media goals, while they are always available to answer any specific social media questions you may have and provide access to over 500 help articles.
- Analytics- Collecting and analysing social media analytics is a great businesses tool as it can help you understand your audience and make changes to improve the impact of your social updates. Maybe* makes it simple to report on social media activity and provides the option to upload external data so businesses can match social media activity, advertising, online spend, offline spend and footfall. Combining data in this way makes it much easier to spot the activity that is driving business results and revenue.
- Inspiration- Through Maybe*, you can look at and compare your content to other businesses in Cheltenham or those in the same sector across the country, allowing you to learn from the best performing posts that are relevant to you. They aim to help businesses by sharing what is working with audiences similar to yours. The platform posts about their social media stars and showcases how businesses are working over lockdown in weekly webinars and articles with tips on how you can replicate this success. Many businesses in Cheltenham have already been featured, including Keith Scarrott Shoes, The Find and Heritage Café.
Ultimately for businesses already active on social media, Maybe* aims to provide the tools to help them become more effective while sharing their successes. For the businesses who are not already on online platforms, they provide the training and inspiration to help them get started.
Businesses in Cheltenham are invited to access their free Maybe* account which includes access to social media support, help articles and weekly demos and webinars. Sign up here: https://www.maybetech.com/