August BID Business of the Month – Primark

Primark reopened its doors on Monday 15 June after three months of lockdown. Kevan Blackadder, Director of Cheltenham BID, said: “I was so impressed with the preparations that have been made by Kristan and his team.

Kristan , Primark store manager said: “The most important thing for a large store like this to get right first is that the staff feel confident about returning to work. If they aren’t, that will be conveyed to the customers and it will make for a difficult environment.

“I’m sure that when the customers return on Monday, they’ll not only feel as though they are being looked after when they arrive but that they will feel safe .”

The staff settled back in well and have been adapting to the new store arrangements. Every measure that Primark had installed at the beginning of their reopening is still in place with no changes needed. COVID-secure measures are monitored every hour and their team are fully trained and aware of all potential risks.

Cheltenham BID’ s Digital and Communications Exec. interviewed Primark Cheltenham store manager, Kristan Tarr.

MA: How has it been since you re-opened?

KT: Its been great to have the team back and be able to open our doors to customers after such a long time. Its feel like its been so long since we had customers in our store.

MA: Have you noticed a change in the way people are shopping?

KT:  Obviously safety is of huge importance for everyone at the moment and rightly so. Safety is now a really important part of the service that we provide. Everyone seems to have adjusted really well though considering how difficult a period of time we’ve been through.

MA: How has Primark done with sales on re-opening?

KT: We’ve been really encouraged by people returning to Cheltenham town centre again. After such a long time it’s brilliant to see people back out on the High street and shopping again.

MA: What are the benefits of having a business like Primark in a town centre?

KT: Its great to see the footfall that the store is bringing into the town. Cheltenham is full of fantastic businesses and has a great amount of independent stores so being able to bring the footfall into the town centre is so important for the town.