Cheltenham Literature Festival…around the town

Wednesday June 24, 2026

We’re delighted to be working in partnership with Cheltenham Festivals on an exciting around town programme, forming part of The Times and Sunday Times Cheltenham Literature Festival this October.

While details are still being finalised, this is a fantastic opportunity to register your interest early and be among the first to hear about upcoming announcements and ways to get involved.

Simply let us know you’re interested by completing the form, and we’ll be in touch as soon as more information becomes available.

What is …around town?

…around town is a dynamic talent development initiative led by Cheltenham Festivals, proudly supported by Cheltenham BID. The programme is designed to spotlight local and emerging artists, bringing a vibrant mix of live performances and creative activity into venues and spaces across the town.

From pubs and bars to shops and unexpected pop-up locations, …around town animates Cheltenham’s high street with free, accessible cultural experiences during the Festivals.

As part of our shared commitment to supporting local talent and enhancing the town’s cultural offer, the programme creates opportunities for audiences to discover new artists, enjoy spontaneous performances and experience the energy of Cheltenham’s creative community.

Whether it’s an intimate gig or a surprise pop-up moment, …around town captures the spirit of Cheltenham at its most lively, showcasing the next generation of talent right at the heart of the town.