Cheltenham Jazz Festival announces partnership with Deya Brewery to celebrate 30th anniversary

Friday February 6, 2026

Cheltenham Jazz Festival (29 April-4 May) is thrilled to announce a new 3-year partnership with DEYA Brewery for 2026, celebrating the Festival’s 30th anniversary with bold sounds, fresh talent and great beer. 

Marking the next chapter of the internationally renowned jazz festival, the Partnership will bring newly-named DEYA Arena to life with genre-defying artists and high-energy performances across the May Bank Holiday weekend. 

To commemorate this special collaboration, DEYA is brewing a limited-edition beer to celebrate 30 years of Cheltenham Jazz Festival and to toast to its future – a first for the Festival. 

Festival-goers will also be able to enjoy DEYA’s official bar in the standing venue, serving up their delicious brews in an expanded 900-capacity Arena in the Montpellier Gardens Festival Village. 

Co-CEO and Head of Programming at Cheltenham Jazz Festival, Ian George said:  
“We’re thrilled to be collaborating with DEYA Brewery, bringing two Cheltenham institutions together to create an unforgettable Festival experience for our audiences. From the DEYA Arena stage to the Big Top to our PAC programme, it’s going to be a birthday celebration to remember as we celebrate turning 30 years young with music, community and of course, great beer.” 

Theo Freyne, CEO DEYA Brewing Company, said: “We are so excited and proud to be partnering with the incredible, internationally revered Cheltenham Jazz Festival. Gorgeous DEYA beer will be pouring across the Festival bars and there will be a specific DEYA Arena and a one-off collaboration beer to celebrate. This is a dream partnership for us and our beloved customers in Cheltenham.” 

The full Festival line-up will be announced on 10 February at 10am.  

Tickets go on general sale 4 March and 25 February for Members. All tickets available from cheltenhamfestivals.com/jazz