Cheltenham BID’s Christmas Window
Monday December 8, 2025
In December we invited all BID retail and hospitality businesses with shopfronts to take part in this year’s Christmas Window Competition. This was a chance to showcase your creativity, show off your shop, spread festive cheer, and get featured on Cheltenham BID’s social channels!
We’re thrilled to finally reveal our third, second and first place winners! A huge thank you to every business who took part — the creativity, effort and festive spirit on display was next level. You truly helped make our town sparkle this Christmas!
Winners were chosen based on total engagement across the BID’s Instagram posts, with extra love given to comments, shares and saves to celebrate the most meaningful interactions.
Massive congratulations to:
- 1st place – Ellis & Kirkpatrick Opticians
- 2nd place – Loft & Spires
- Runner up – Cheltenham Animal Shelter Charity Shop
- Participants – Jigsaw, Sostrene Grene, Natwest, Park Gallery, Linc Charity, Gloucestershire Guild, Pdsa, Rosa’s Thai, Vinegar hill, Decathlon, ART Café, Nuyu Dental and Aesthetics, Food Loose, The Cheeseworks, Sanctuary & Sage LTD, Lakeland, Freckleface, Art Union, 4 Montpellier, Charles Clinkard Avenue
The competition on our BID Instagram page Cheltenham BID (@cheltbid) reached 12,282 people, had 13,303 people engage, with 457 new followers. We believe this will have inspired people to visit Cheltenham, your shops and experience the festivities.
In addition to this brilliant coverage of your windows across BID Instagram, we:
- Tagged your business into our BID post and invited you to share
- Invited @VisitChelt team to share on their Instagram
- Collaborated with Influencer Vicky @The_Cotswolder who kindly did her own video
- Posted a finale video on our Instagram today and tagged you in
- Featured it on our website Cheltenham BID Cheltenham BID’s Christmas Window – Cheltenham BID
- We added the story in our December E-newsletter and are announcing the results in our BID January E-newsletter.
