The Small Business Saturday tour

Saturday August 1, 2020

The Small Business Saturday tour, now in its 8th year, is one of the most valuable ways of both promoting and engaging directly with the nation’s small businesses. This year has been a huge challenge for small businesses, making it even more vital to support and promote our small businesses and their communities.

This year the tour will be conducted virtually, being the UK’s first online roadshow for towns and cities affected by the pandemic, offering a comprehensive package of support and mentoring. 

Kicking off on 2 November 2020 with daily ‘virtual visits’ to small businesses and communities in more than thirty locations across the U.K, Small Business Saturday UK will offer an ambitious, vibrant and intensive programme of locally targeted online advice, workshops and mentoring.

With the aim to support, encourage and uplift small businesses across the country facing the challenge of a second wave of Covid-19 restrictions, the virtual tour will form a central part of the official countdown to Small Business Saturday on 5 December. Now in its eighth year in the UK, Small Business Saturday celebrates small business success and encourages consumers to ‘shop local’ and support businesses in their communities.

How can you get involved?

The Tour 2020 from @SmallBusinessSaturdayUK is virtually visiting us on Thursday 19 November as part of their first ever online roadshow.

There are many activities taking place on the day to champion, support and inspire small businesses including: workshops, live interviews, fun-filled happy hour at midday and free mentoring sessions.

Interviews: If you would like be interviewed about your small business, local area or expertise please email:

Mentoring: To book a free, virtual 1-1 mentoring session with a local business expert, please follow the link to create your free ‘My Small Business’ account and choose a time & topic that suits you:

Daily Activities

Mentoring Sessions
The tour this year sees the return of the mentoring program. With help from the tour supporter, BT Skills for Tomorrow, we will provide mentors who can offer free support & advice to small businesses on a range of topics such as social media & digital marketing to cost & time saving advice.
To book: Each session will be available to book via the ‘My Small Business’ section at

Your help: Please spread the word of the mentoring sessions available on your designated day.

Live interviews
The famous ‘live interviews’ are back. For each stop, we will interview local small businesses, experts, local councillors, MPs and other local dignitaries. They will have the opportunity to share stories, demonstrate their product or business, promote the local area or offer help and advice, via the campaign’s social channels.
To book: email
Your help: Please help out us get in touch with your local small businesses, councillors, MP’s and any other dignitaries to be interviewed on your designated day.

Happy Hour
Launched during lockdown, our small business happy hour live series has seen phenomenal success and has now firmly become part of some viewers weekly routine. It is a vessel for us to share good news stories from across the world of small business, and also offer the chance to win fabulous prizes from small businesses.

During the tour, we will broadcast with the addition of actually featuring live, some of the businesses we are talking about in the good news section, or the provider of the day’s giveaway.
Your help: Please share with us local small business good news as we draw closer to your designated day. Any suggestions for the small business provider of the day’s giveaway are most welcome. Please note, we are not looking for donations; we will purchase the products from the small business.

Business experts will be running workshops at each ‘stop’ at 11AM for up to an hour. These workshops will offer helpful tips and tricks or the opportunity to learn some new skills. Please see the schedule for details of upcoming workshops and how to join.
To book: All workshops will be available to book on our website and are open to all small businesses UK wide:

Your help: Please share and encourage your networks to attend.