Are you making the most being in a University Town?

Sunday October 6, 2019

Having a university on your doorstep isn’t just beneficial to the bars, pubs and clubs.  There’s a whole new generation of shoppers looking for the best value for money and it doesn’t stop at Freshers Week.

Following on from the BID’s successful relationship with the University of Gloucestershire in creating the Freshers Card, we’ve taken it one step further.

TOTUM is the UK’s number one student discount card and Cheltenham BID businesses now have the opportunity to give thousands of students access to discounts and offers.

Your business will be listed on the app, so not only will university and college students see you but so will all those visiting Cheltenham or coming home for the holidays.

If you would like to get involved and take advantage of a market you haven’t fully tapped into, please email Maria Allebone at