BID Business of the Month – Cath Kidston

Thursday April 11, 2019

09 April 2019
April Newsletter

Synonymous with pretty, fresh designs, Cath Kidston is a quintessentially British brand and we’re fortunate to have had a branch in Cheltenham since 2007.  Whilst other big-name brands have come and gone, Cath Kidston has endured and some of the team have worked in the store on The Promenade for more than 10 years.

Always keen to be part of the town, even before the BID was formed, representatives from Cath Kidston have attended the Promenade Traders’ meetings to share ideas and raise important matters. They help us by reporting issues such as burst water pipes, power cuts, incidents of begging and anti-social behaviour and fly-tipping in Post Office Lane.

Whenever one of the BID team approaches Becky Fullalove, the current store manager, offering her the chance for the store to be involved in our projects, she goes the extra mile to find a way to participate.  Cath Kidston was amongst the first batch of businesses to sign up for the Cheltenham Gift Card.

Although, like most national brands, they have a prescriptive display code, the team at the Cheltenham store managed to get creative and were voted amongst the top 10 in the first ‘Festive Façade’ competition.

When we decided to launch the Hidden Cheltenham Easter Trail, we looked for businesses who would be receptive to holding the secret letters, who didn’t already have a plaque outside their business and would be easily recognised by local and international visitors. So, we thought Cath Kidston would be a great place for people to pop in and collet a clue for the trail.

As BID Business of the month, a representative from Cath Kidston will have the opportunity to speak at the May Cheltenham Business Forum’s BIG Breakfast.  We will highlight the store across our social media channels, and they will feature on the home page of our website.