So, what do you think of the BID? We have the results of our Annual Review Survey

October 2018

Thank you to everyone who completed the survey into the BID’s achievements in our second year. Whether you chose to complete the survey online or in hard copy, we value your feedback. 84 businesses took part in this year’s survey, or 14%, which was up from 7% last year. We have summarised  the views of our businesses here.

How do you usually hear about BID’s activities?

As the majority of you (65%) said you hear about our activities through the newsletter, we’ve again decided to share these results in the same way.

13% hear about BID activities via ambassador visits, particularly when they deliver newsletters, and 6% by projects run by the BID.

We were surprised to learn that 10% of you are not aware of the BID’s activities. Do you follow us on social media? We share our events, news and even your posts on all of our social media channels. Our website is also a useful source of information and is constantly updated

We have more than 1.28K followers on Facebook, more than 2K on Twitter and 1.5K on @OurChelt Instagram – are you one of them?
 @CheltenhamBID       @OurChelt

Nine people made additional comments on this question and said they hear from us via email, board meetings and meetings with the BID Director.

Which of the BID projects has helped / will help your business?

In our second year we introduced new projects and town centre events which included the BID awards, BID in Bloom and Light Up Cheltenham.

It was reassuring therefore to find out that 37% of people who responded to the survey said that town centre events helped their business.

The High street improvements were considered second favourite by 23% of businesses and Cheltenham Festivals Around Town programme was considered very helpful to businesses.

We have also supported significant improvement to the Visit Cheltenham website, which was important to 10% of you.

Which of the five BID projects is most / least important to you?

We asked you to rank our five project areas in order of priority and have scored your responses based on a score of 1 for the least important and five for the most important.  The chart shows the combined scores.

It is clear that most of you feel that addressing the issue of Parking and Accessibility is a key part of our role and the BID continues to lobby for improved parking for customers and businesses. We were successful in reversing the decision taken by Gloucestershire County Council to make changes to the way they issued business parking permits.

The BID is also working to ensure that the public is aware of all the car parks available to them and how best to get to them, particularly during peak shopping times.

Working with Stagecoach and other stakeholders, the BID is acting on behalf of businesses to guarantee spaces at the Arle Court Park and Ride are available to people genuinely wanting to use it to travel into town.

The BID will also work with Cheltenham Borough Council to improve facilities for cyclists around town.

Which projects would make the most difference to your business?

This was a multiple-choice question.

In the survey we gave you the opportunity to tell us what type of projects you would like us to focus on.

• 37 businesses said projects to encourage people to use the whole town

• 30 said a major event in January / February

• 27 would like a retail-focussed week of events

The good news is, we have a plan for 2019 that covers all of this including the Boutique Sale this month, Light Up Cheltenham for three weeks in February and many other events that will encourage visitors to use the whole of the BID area.

How important to you is the BID’s role in representing your interests with local authorities and others?                     

We will continue to lobby for better pedestrianised areas, cleaner public seating, better parking facilities, improved access to broadband and a stronger police presence.

It is good to see that the majority of those who responded think that the BID’s role is very important in representing your interests with local authorities.

How satisfied have you been with the work of Cheltenham BID in its second year?

We are pleased that 82% of you are either quite satisfied or very satisfied with the work of Cheltenham BID in it’s second year.

We know we still have much more to do though and are addressing the things you think are important:
•             Pride in Cheltenham – a ‘Tidy Up Cheltenham campaign’ has begun.  We want everyone to take a pride in our town, this includes landlords and tenants sprucing up buildings and more frequent removal of street litter and refuse.
•             Rough sleepers – we are working with the council and local charities to ensure rough sleepers know where they can find help to keep them off the streets
•             Marketing and Promotions – a strong, cohesive message to tell people what Cheltenham has to offer is being promoted through Marketing Cheltenham.
•             Business Support- helping to provide CCTV coverage for blackspots and we are looking at how public access WiFi could be introduced.