Superdry starts local for COVID 19

Superdry supports its local community first

Julian Dunkerton’s love for his local community – Cheltenham, Gloucestershire and the surrounding areas – are paramount. This meant his initial response to support the fight against COVID-19 is to think local. The serial entrepreneur, Superdry’s CEO will lead a series of initiatives to support the fight against COVID-19, which begins at home, here in Gloucestershire.

Cotton essentials for key workers

Morgan Church, a designer at the Superdry Creative Centre, Cheltenham told us about his friends who work in the NHS and how committed they were to work through this crisis. He told us they really feel bushed at the end of a shift and would love some fresh clothes to put on, so we decided to help him with this creative-led scheme. It started locally with donations from Superdry staff, family and friends, but we quickly decided to make it nationwide.

Julian loved the idea so much he pledged if we hit the target, he will triple it! So in effect we triple our ability to donate 100% organic cotton essentials to NHS heroes.

The first parcels are due to go out next week. Anyone is welcome to get involved!

Link to donate

Protecting the vulnerable in care homes

The Superdry business initiative is to donate 100K gloves, masks and aprons as well as 20K visors to key workers in Gloucestershire care homes, to help protect the most vulnerable.

Both enterprises will work hand in hand, to protect the most vulnerable and support those on the frontline.