The Cheltenham Literature Festival was the first of its kind and, after 70 years, is the longest running literature festival in the world.
The event draws thousands of visitors from across the globe and sees some of the world’s best-known writers descend on Cheltenham. This year will see larger than ever crowds and the BID is encouraging businesses to make the most of this audience.
There are lots of ways your business can benefit, and The Festivals have put together this helpful guide. You could theme your shop window, offer discounts for food and accommodation packages or create a book exchange corner.
The BID is a major sponsor of the …around town programme for all four festivals, including the annual Lit Crawl and this year’s new event, The Elmer Trail.
This is the third year The Lit Crawl comes to Cheltenham’s streets. On Saturday October 5 from 5pm, venues around the town will host comedy, readings, performance and parties with a literary theme. And they are all free to attend.
Some of the 15 venues include The Wilson, Waterstones, Stable Pizza, The Library, The Old Courthouse, Travel Bag, Memsahib Gin and Tea, Smokey Joe’s, Boston Tea Party and one of our voluntary BID members, Badlands Records.
To celebrate 30 years of David McKee’s Elmer, an artwork trail has been created by 10 local primary schools. Children can pick up a quiz sheet from Regent Arcade and follow the trail around town to see the artwork.
Participating businesses are the Regent Arcade, Waterstones, The Children’s Library, John Lewis & Partners, Vinegar Hill, Triple 2, Boston Tea Party, Smokey Joe’s and Mr Mulligan’s. The trail runs throughout the Literature Festival, from 4th to 13th October.