The three parades, starting separately from Cambray Place, The Brewery Quarter and Montpellier Street, told the famous tale of selfish Scrooge and the ghosts of Christmas past, present and future who show him the error of his ways and what the true spirit of Christmas is all about.
With a different personality for each ghost, spectators were encouraged to choose which ghost they wanted to follow.
Once at The Queens Hotel, spectators were on hand with help and encouragement (alongside lots of boos and cheers), and Scrooge finally learnt the meaning of Christmas, helping to bring Christmas lights to Cheltenham alongside the most famous festive figure of all, Father Christmas.
Cheltenham saw thousands of spectators join in, following the parades and taking part in the event. With the Christmas market also in full swing, visitors were able to get hot food, refreshments and early Christmas gifts as the parade moved through the town.
The BID not only organised the event but also increased the number of Christmas lights from the previous year, adding lights to Winchcombe Street for the first time.
Kevan Blackadder, Director of Cheltenham BID, said of the event: “It was great to see so many people following the parades. The atmosphere really built up as the crowds gathered round the stage and it was wonderful to hear all the excited children’s voices when the lights were turned on.”
Either side of the parade, the town also saw The Regent Arcade and The Brewery Quarter light switch-ons, with a host of entertainment on offer.
For more information and the latest updates on Christmas activities around Cheltenham see www.visitcheltenham.com