Parking and Accessibility

You said…

● Reduce the expense of parking
● Increase our ability to lobby for parking improvements
● The parking strategy is a disincentive to people visiting the town

So we will…

● Lobby for parking charge reductions for targeted trading periods if market research confirms this is important to visitors
● Lobby for parking restrictions to start later on weekend mornings to allow drivers to leave their cars overnight
● Link with public transport operators to provide better services at key times, especially during the evening and at night
● Negotiate reduced bus fares and parking charges for staff of BID levy paying businesses
● Work closely with partner organisations to ensure the town’s road layout and pedestrian linkages are improved

Proposed budget £135,000 over five years

Cheltenham Racecourse is a very active participant in the sporting, social and economic life of Cheltenham. Despite being located outside the boundary of the Cheltenham Business Improvement District, Cheltenham Racecourse recognises the importance that the town centre has to business, investment and visitors and we see the proposed BID as a mechanism to support this.
Ian Renton, Regional Director,
Cheltenham Racecourse