Assessing the effectiveness of the bid

The Cheltenham BID proposes a very clear vision and would also establish a number of activities to measure the impact of the projects contained within this plan. These would be communicated back to all BID businesses and would include:

● Establishing, measuring and reporting on a package of town centre indicators, to include sales performance, pedestrian footfall and vacant unit levels
● Organising an annual survey of BID businesses to seek detailed feedback on their perception of the performance of the town and the BID
● Extensive and regular informal interaction with BID businesses to gain information on the workings of the town and the BID
● Producing and distributing an Annual Report to BID members to track progress and continue to develop activities in line with business feedback
● Inviting all BID levy-payers to an AGM to report back to them on operational, project and financial management

The proposed BID is an exciting opportunity for the town centre and for businesses to join a group that will bring together the passion of businesses and like-minded individuals. The ATCM is a strong supporter of BIDs but the real endorsement comes from the business community that votes for its development.
Mark Ross, BID Programme Manager,
Association of Town & City Managemen