Cheltenham Business Improvement District (BID) has made its first key appointment.
Kevan Blackadder will be the BID Director, responsible for managing the company and fulfilling the objectives of the BID on behalf of the town’s businesses.
Kevan, 56, is the current Cheltenham Town Centre Manager and was previously editor of the Gloucestershire Echo. He will take up his new post when the BID begins operating on August 1.
Kevan said: “I was delighted to be closely involved in the successful formation of Cheltenham BID. Although there are more than 200 BIDs elsewhere in the country already, this is the first in Gloucestershire and I think it can make a real difference.
“I’m very pleased to have been given the opportunity to see through the initiatives proposed by our businesses that I am convinced will bring more people to the town.
“Cheltenham is a fantastic place with some fantastic developments already taking place. With the BID, I believe we can take things to a new level, both for the businesses and the town as a whole.”
The BID has pledged to deliver improvements in five key areas: marketing and promotion, town centre events, parking and accessibility, business support and public realm improvements.
Terri Brewster, acting chair of Cheltenham BID said: “This high profile appointment is critical to the success of the BID and we wanted to be absolutely sure we found the right person. After a national recruitment campaign and rigorous selection process, it was clear that the best person for the job was Kevan. He has worked tirelessly in his current role to help set up the BID and his enthusiasm shines through. I am sure he will deliver some real gains for the town over the next five years”.