Meet The Ambassadors

The BID’s Ambassadors have started work on the streets of Cheltenham.

The three-strong team will welcome visitors and work closely with businesses in the BID zone.

The uniformed Ambassadors will be on duty at key times of the working week and at weekends to help ensure that businesses and their customers get the very best out of the town.

For people coming into the town centre, both locals and visitors from other parts of the UK and further afield, the team will recommend places to visit, shop, eat and drink.

They will work with BID businesses to keep them informed of what is happening in town, to help promote their special events or offers and to help them tackle issues as they arise.

The trio, who all live locally and will be working in the roles part-time, are Tess Beck, Abbie Friis and Darren Young

ess, who also chairs a residents’ association in St Paul’s, said: “I live in Cheltenham, so I have a vested interest in the town centre having a diverse range of shopping, entertainment, business and employment opportunities.  Hopefully in my role as a BID Ambassador I can be a small part of making that happen.”

Abbie, a nightclub employee who lives in Woodmancote, said: “I have lived here all my life and want to help make Cheltenham a better place for everyone.”

Darren is a tourism student at the University of Gloucestershire. He said: “Being an Ambassador means I can be part of a community changing things for the better and fit the work around my studies. It allows me to do something to support the economic development of the town for the benefit of everyone.”

One of the issues highlighted by businesses across Cheltenham is that while residents and tourists may visit one part of the town, they do not always appreciate what is on offer in other areas.

BID Operations Manager Belinda Hunt, who is in charge of the ambassadors team, said: “Whether it’s making sure that visitors to the town centre know all about the shops in Montpellier or vice versa, the ambassadors will help to ensure that visitors enjoy the full Cheltenham experience.

“They will also be very much the eyes and ears of the BID, making sure that any issues our businesses have are taken up quickly and dealt with. That will include ensuring we take up their concerns with the borough council or other agencies.”

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