Let’s get Back to Business with Cheltenham BID

It’s going to be a long process and some Cheltenham businesses will be opening before others, but they all share a joint ambition – to get back to business.

Cheltenham BID wants to help that process with it’s Back to Business campaign. We have pulled together four focused guides that we hope will help businesses of all kinds both prepare for opening, and ensure they are ready when the time comes to actually throw open their doors. We’ll be updating all these areas as the advice from the Government and elsewhere changes.


Today, the Prime Minister announced the planned steps to cautiously ease lockdown restrictions. You can read more here.


Following last night’s announcement, we are now in a national lockdown due to a rapid rise in infections. The Prime Minister has instructed people to stay at home to control the virus, protect the NHS and save lives. The lockdown is expected to last until the middle of February if the situation in hospitals improves.

In terms of business support, Chancellor Rishi Sunak has announced new grants to assist businesses in retail, hospitality and leisure. We will publicise the details of these new grants when we receive more information.

Full details of what you can and cannot do are here.

UPDATE 30 DECEMBER- Gloucestershire is being placed in Tier 4 from tomorrow (Thursday 31 December), meaning non-essential shops, hairdressers, leisure and entertainment venues must close due to rising case numbers. Please stay at home. Read the rules here.

UPDATE 23 DECEMBER- Cheltenham will be placed in Tier 3 at 00.01 on Boxing Day. This means that shops, gyms and hairdressers can remain open, but restaurants, pubs and cafes can only offer delivery and takeaway. For more details, click here.

UPDATE 17 DECEMBER- Following the government’s national review, it has been announced that Gloucestershire will be staying in Tier 2, with the next review due on Wednesday 30 December. See here for a reminder of what this means for Cheltenham and its businesses.

Although this is great news for the hospitality and entertainment venues in Cheltenham that are able to remain open, it remains vital to take the necessary precautions to prevent the spread of the virus. This includes washing your hands often, wearing a mask if you can and staying two metres away from anyone not in your household or support bubble.

UPDATE 2 DECEMBER- For pubs that predominantly serve alcohol, Prime Minister Boris Johnson announced yesterday (Tuesday 1 December) that an additional £1,000 Christmas grant for ‘wet-led pubs’ in tiers 2 and 3 will be available for those who will miss out on much-needed business during the busy Christmas period. Read more here.

UPDATE 30 NOVEMBER-  After the second national lockdown, the government has announced that Cheltenham will be under Tier 2 restrictions from Wednesday 2 December.

This means that non-essential shops, restaurants, gyms, hotels and hair and beauty salons can reopen. Pubs and bars must remain closed, unless operating as restaurants and hospitality venues can only serve alcohol with substantial meals.

The lifting of restrictions is good news for many of our businesses, but the announcement is still hitting the hospitality sector hard.

For more information about what Tier 2 means for Cheltenham, read the government guidance here or read the infographic attached below.

Details of local and national grants

For businesses forced to close from 5 November 2020, click here for details of the national scheme.

To apply for the Discretionary Business Grant Scheme from Cheltenham Borough Council, click here. The deadline for applications is midnight on Wednesday 9 December.

Extended opening hours

In a boost to the high street, Communities Secretary Robert Jenrick has announced that retailers will be able to extend their daily opening hours from Monday to Saturday in the run-up to Christmas and through January.

It is hoped this extension will make socially distanced shopping easier and ease transport pressures.

Read more here.

UPDATE AUGUST 11 – With more local lockdowns and an increase in the number of towns and cities being put under special measures, we are keen to ensure we all do what we can to avoid Cheltenham being added to that list. Cheltenham Borough Council have some information on how to help with  COVID-19 early outbreak management information


Managing queues guide

UPDATE JULY 9 – Outdoor pools will be able to reopen from 11 July.

Indoor gyms, swimming pools and sports facilities can re-open from 25 July.

From 13 July, beauticians, tattooists, spas, tanning salons and other close-contact services can reopen “subject to some restrictions on particularly high-risk services”

UPDATE JUNE 24: Up to date Keeping workers and customers safe during COVID-19 in restaurants, pubs, bars and takeaway services Government guidance.

UPDATE JUNE 23: JULY 4, 1 metre plus’ – the new rule on social distancing – the BID will be offering generic social distancing stickers from Wednesday July 1

UPDATE JUNE 23: The prime minister has announced that pubs, restaurants, cinemas and museums will be allowed to reopen in England on July 4, after three months of forced closures amid the COVID-19 pandemic. Johnson also said that households of any size can meet and hotels, campsites and hairdressers will be able to welcome back customers as long as social distancing and hygiene policies are observed.

UPDATE June 15: The new legislations to allow non-essential retailers to come on-board can be found here, along with an updated version of the sector specific guidance for working safely here.

UPDATE June 15: The retail and takeaway documents in particular were revised on 15 June and we suggest F & B businesses to read for any changes and the recommended quarantine period for returned clothes etc for example now states 48hrs not 72hrs.

Please study our First Steps to Getting Your Business Ready guide, Health Safety Essentials and Top Marketing Tips guide below.

Let’s Get Back to Business.

1.First Steps to Getting Your Business Ready

Keeping workers and customers safe during COVID-19 in restaurants, pubs, bars and takeaway services

Working safely during coronavirus sector specific Government guidance

Guide link – campaign

Cheltenham BID Getting Your Business Ready ‘the essentials’ PDF

Cheltenham BID Getting Your Business Ready ‘the essentials ‘ word document checklist

Covid-19 downloadable posters for retailers

‘Staying COVID-19 secure’ poster PDF

2.Health and Safety Essentials –

Guide link – campaign

Current COVID-19 secure guidelines.

Risk assessemnt template and examples

3.Top Marketing Tips

Guide link – campiagn

Marketing Cheltenham Blog

Visit Cheltenham webiste

Marketing Cheltenham webiste

4. Benefits and Savings-

Guide link – campaign

BIRA membership package

Logical Utilities partnership PDF

Paymentsense information