Cheltenham BID launched the Cheltenham Gift Card to encourage people to spend money in the town.
The campaign has been supported by independent and national businesses alike, with more than 90 signed up to accept the card.
Now the new John Lewis & Partners store has become the 90th store to accept the gift card in Cheltenham.
Martin Bundy, Manager of the Cheltenham store, said: “We are really excited to be offering our customers the chance to spend their Cheltenham BID gift card here in John Lewis & Partners. It is another great example of the strong relationship the Cheltenham BID creates to get the town centre working together for shared benefit.”
The Cheltenham Gift Card was first launched in August 2017 in Cheltenham and has gone from strength to strength with more than 90 businesses signed up to accept the card. Shops, restaurants, bars, cafes and clubs all involved.
Colin Munro, Managing Director of Miconex, The Gift Card Programme, said: “There are now 30 town and city gift card programmes across the United Kingdom, helping to lock in more spend for town centre businesses and providing a fantastic new gift option for local consumers.
“It’s great news that the new John Lewis store will be accepting the Cheltenham Gift Card. People love choice they can now choose to spend their gift card in businesses of all kinds across Cheltenham or take the opportunity to browse this fantastic new addition to Cheltenham’s already strong retail offer.”
Cheltenham BID Administrator Maria Marriott, who manages the campaign, said: “What better gift could you give to someone this Christmas? You can be sure it’s a perfect present because the recipient can spend it wherever they want on whatever they want.
“We’re delighted to welcome John Lewis & Partners to the Cheltenham Gift Card and look forward to its continued success across the town.”
The Cheltenham Gift Card can be bought online at a dedicated website – www.cheltenhamgiftcard.co.uk – or from the Ultimate Party Shop in Regent Street, Wild Beer at Jessop House in Cambray Place, Ellis and Killpartrick Opticians and Chapman Opticians in Regent Arcade and Monrose Vintage on Bennington Street.