It’s time for Cheltenham to shine again

Year three of Light Up Cheltenham is promising to be more spectacular than ever.

Picture by Mikal Ludlow Photography tel; 07855177205

On Valentine’s Day the town will be lit in red and for one special night The Queens Hotel will be flying the colours of the Motor Neurone Disease Association, in support of Mark Morris, who for many decades ran his flower stalls on The Promenade and High Street. 

This year, there will be organised tours available to visitors. As well as a brochure which visitors can use for self-guided tours, there will be a guided tour with local blue badge guides. The tour will take visitors through the town, offering insights into the hidden stories of Cheltenham and the buildings involved in the event.

For the first time during this event, visitors will be able to join a professionally-led guided tour to find out more about these and many more buildings, giving the opportunity to learn who passed through the many recognisable buildings throughout history.

With tours running every Friday, Saturday and Sunday from Light Up Cheltenham’s launch on 1 February until Sunday 23 February, there will be plenty of opportunity to soak up the history of Cheltenham whilst enjoying the spectacle of the town’s dramatic lights.

The tour, which will take an hour and a half, will begin at the Queens Hotel and will take visitors through Cheltenham stopping at well-known spots including Neptune’s Fountain on the Promenade and The Brewery Quarter. The tour will also tell the interesting history of some surprising locations including the buildings currently occupied by White Stuff and Pizza Express.

The tours, which will be operated by local Blue Badge tourist guides in association with Marketing Cheltenham, will be £12 per person with under 5’s going for free. Tickets can be purchased from the Tourist Information Centre or online at

This year’s Light Up Cheltenham will also see the return of the ever popular observation wheel, giving visitors the opportunity to see the lights from another angle. For more information on prices please go to

As well as the wheel, the event will have a self-guided tour map available at numerous town centre shops and restaurants and available online at With the event running throughout February half term, this gives families the perfect opportunity to soak up the atmosphere, delight in the lights and find out a little more about the buildings, all for free.

The launch event on 1 February, will witness the return of the incredible street-entertainment group, Spark! who proved a huge success in the previous year. With the town expecting thousands of spectators, the launch is something not to be missed. It will begin at The Brewery Quarter at 5.15pm and will eventually lead crowds to the observation wheel in Imperial Gardens where the group will finish at 6.15pm.

For more information on Light Up Cheltenham, go to

Last year many businesses took advantage of the increased number of people coming to town in the evening.  They put on special events, stayed open late and had special offers. If you are planning an event or creating a special ‘Light Up’ offer, please let us know so we can promote it for you. Email Maria Marriott at with details and images.