How to get the most out being part of the BID

Cheltenham BID oversees a diverse range of initiatives and projects, which can sometimes be overwhelming for businesses seeking to optimise their levy payment. To assist with this, we have compiled a guide that outlines the most effective methods for maximising the benefits of your contribution.


We understand that parking in the town centre can be a significant concern for businesses and their staff. That’s why we offer two fantastic parking discounts exclusively to our businesses.

CitiPark – 33% discount on monthly season tickets and 44% on daily parking at CitiPark’s John Lewis and Partners car park. Monthly tickets cost £60 instead of £90 and daily parking is £5 instead of £9.

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Town Centre East – The monthly permit costs £55, and an annual permit costs £645. Businesses can purchase permits for up to 11 months, and multiple permits can be bought. Permits are valid seven days a week and need to be prominently displayed in the vehicle. Applications can be made by the employee or the business.

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VALUE – Minimum of £360 per year saving per employee


We believe that investing in staff training is a vital step towards driving up standards in businesses. That’s why we offer free and part-funded training courses to our businesses. These training sessions are designed to enhance the skills of your workforce, allowing your business to perform to its full potential. Our training courses cover a wide range of topics, including first aid, leadership, and mental health. By taking advantage of our training courses, you can ensure that your staff are equipped with the knowledge and skills necessary to thrive in today’s competitive business environment.

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VALUE – Example: BID Funded Emergency First Aid at Work @ £40 per person vs St Johns Ambulance – £175 per person – Saving of £135 per person


We offer a range of social media training sessions to help businesses stay up to date with the latest trends and best practices. These training sessions are designed to provide a comprehensive understanding of how social media can be used effectively to promote your business, engage with customers and build brand awareness. Our social media training is delivered by expert trainers who will help you develop practical skills and strategies to drive traffic, generate leads, and increase conversions. Whether you’re a social media novice or an experienced marketer, our training courses can help you take your social media game to the next level and achieve your business goals.

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Example VALUE – How To Grow Your Business on Instagram FREE for BID Business and £20 for non-BID businesses


We host a variety of networking events throughout the year to help local businesses connect and grow. From breakfast meetings and lunchtime talks to evening socials, these events provide opportunities to meet new people, share ideas, and gain valuable insights into the local business community.

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Example VALUE – Each event is FREE for BID Business and £20 for non-BID businesses


As a founding partner of Marketing Cheltenham, we continue to invest in the partnership, ensuring businesses and the town are effectively promoted through the Visit Cheltenham channels.

Visit Cheltenham uses its website and social media channels to promote the town’s attractions and inspire visitors to come and explore. In 2022 alone, the Visit Cheltenham website received over two million views, highlighting the significant reach of its online presence. By leveraging the power of digital marketing, Visit Cheltenham can effectively showcase the unique appeal of Cheltenham and draw in new visitors to experience everything the town has to offer. With a strong online presence and effective promotion, Visit Cheltenham plays an essential role in driving tourism and boosting the local economy.

Cheltenham BID businesses (retail, hospitality and beauty industries) are entitled to Bronze Membership of Marketing Cheltenham that entitles them to an enhanced business listing on the Visit Cheltenham website at no additional cost.

Email to get your business listed.

VALUE: Bronze Membership is usually £250 per year