All eyes on BID’s lamp post art trail

Lamp Post Art Trail

Cheltenham BID has supported a new art trail as part of its efforts to encourage visitors and locals to move around the town centre.

Ten pieces of art have been attached to lamp posts and a numbered trail winds around the BID zone.

From a minimalist sculpture and refuse-sack ballgown to wrap-around graphic panels and spray-painted street art, the temporary installations have all been made by artists working locally.

131 lamp post
An illustration of the 131 hotel on a lamp post in Cambray Place

They are helping to promote the 10th Cheltenham Open Studios event, COS17, where artists open their doors to the public to celebrate the visual art being made in the area.

The Lamp Post Trail, supported by Cheltenham Business Improvement District (BID), starts in Montpellier and goes via The Promenade, The Wilson and The Brewery Quarter along the High Street to Grosvenor Terrace and The Strand.

BID Director Kevan Blackadder said: “All the lamp posts are numbered and labelled, which will give everyone the chance to follow this fascinating trail around the town.

“We’re keen for people who are in Cheltenham for whatever reason to experience everything the town centre has to offer.”

Cheltenham Open Studios runs until June 18, with 73 different exhibition venues, where you can meet the artists, view their work, learn about their practice and even have a go yourself. More information is available at: http://www.cheltenhamopenstudios.org.uk.  Guides are widely available including at Waterstones and the Guild at 51 on Clarence Street, plus Dodwells on the Bath Road and at all the participating venues.

Lamp post art trail
Niki Whitfield and BID Ambassador Mimi Chasebi at the lamp post in Crescent Terrace

Project manager Niki Whitfield said: “We are really grateful for the support of Cheltenham BID, Cheltenham Borough Council and Gloucestershire County Council for giving us the opportunity to promote the COS17 art trail in such a fun and direct way. It’s always interesting to see art taken out of a gallery setting and onto the streets. We hope everyone visiting the town centre, this summer, will enjoy it.”

Lamp post art trail
Follow the numbered stickers to work your way round the trail
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