The coronavirus pandemic is firstly a health emergency, but secondly an economic emergency.
A large amount of BID levy payers are already utilising online channels to raise awareness,spread positivity, sell, teach and share.
Top tip: Take this time to remind your current online audience why they ‘liked’ you, visited your online-store or ever bought from you in the first place. Try not to branch out to a ‘cold’ audience as they may not be the ‘right’ customer for you and your brand. Need some ideas on creating the right content? Contact firstname.lastname@example.org.
How to –
Did you know – You can create a Facebook store without a website and sell products through your Facebook page.
Have a website? There is a one step app that syncs your eCommerce platform and all of your products on to your Facebook page -creating a Facebook shop.
Best Practice – Offer to deliver, create drop off points, drive through experiences, contactless payment on the street or a buy now, pay later schemes.
Check *Guidelines before offering.
2. Create enagaging online content
Take a step back and concentrate on what is important. Emphasise communication with employees, individuals and directly affected and current customers rather than mass outreach.
Start daily ‘positivity’ or ‘behind the scenes style‘ campaigns.
Support local businesses by sharing why you find them interesting.
Try not to concentrate on marketing your products to new customers during this time and concentrate on your existing customer datatbase.
Tag our business to consumer channel @OurChelt so we can share.
Offering a takeaway/delivery?
The above social media accounts across Facebook, Instagram and Twitter, all have more than 579,700 followers, including our business to business account Cheltenham BID and business to consumer account OurChelt.
Tag @cheltenhambid and @ourchelt to make sure we enagage and share.
Email email@example.com for assistance
3.Virtual ideas. Don’t cancel – adapt
If you can – offer virtual training courses, classes and cooking parties via Facebook Live, Zoom etc
Cheltenham Martial Arts are offering a FREE 4 Week Home Workout and daily workouts.
Ella & Fleur are offering Facebook Live classes completely free until the end of March. They are creating a members/drop-in’ platform by April 1st.
We advise you set-up street/location WhatsApp groups for community support, networking and sharing.
Private Facebook group-
Request to join our Cheltenham BID employee private FB group for real-time up to date information and sharing of ideas.
Up to date – Government business support
Business support, including Government support and grants.
Business continuity –
Pubs and restaurants have been told to close but are allowed to provide takeaways without planning application, relaxation of drivers house rules and relaxation of restrictions of night time deliveries in certain cases. Businesses will be required to tell the local planning authority when the new use begins and ends.
Although the risk is thought to be low, you may want to put in place controls to manage the risk of food packaging possibly being contaminated with coronavirus. Your customers may also like to know what you are doing to reduce the risk to them. This guidance does not go in depth into the 4 C’s (cooking, chilling, cross contamination and cleaning/disinfection) and assumes you are already aware of the principles of them to keep food safe. Guidance
Food Safety information
DVSA has suspended MOTs for all heavy goods vehicles (HGVs) and public service vehicles (PSVs) for up to 3 months from 21 March 2020. All HGV and PSV vehicles with MOT will be issued with a 3-month certificate of temporary exemption (CTE) until further notice.
At this stage, the plan is to relax these restrictions for 12 months. Whilst the changes are planned and not yet in force, Cheltenham Borough Council are keen to support local businesses in any way that we can and ensure that communities are catered for. So, we do not expect existing pub and restaurant businesses to wait until regulations change to operate as takeaways.
In order to carry out hot food takeaway operations from a pub or restaurant all the Council needs to know for now is:
– The name and address of establishment
– A contact name, email address and phone number
-The proposed start and finish date
The proposed operating hours
These details can be sent to Planning@cheltenham.gov.uk. Queries about these changes can also be sent to this email.
Thinking about using your car to offer a delivery service? Contact your car insurance company and let then know