Completely new Christmas lights will be seen across the town centre from Tuesday November 24, brought to you by the BID and supported by Cheltenham Borough Council. There won’t be an official switch-on this year because of coronavirus pandemic restrictions but we’re confident the new look will be a major draw that will help all our businesses when they reopen after the national lockdown.
As well as the sparkle during the darker hours, the new Christmas lights will bring a gleam during the day. Golden baubles will hang from the trees on the pedestrianised Promenade and gold powder-coated holly, reindeer, stars and harps will adorn the lampposts in other streets. A new Christmas tree will be installed at the Montpellier roundabout.
Since the BID has been in operation, the lights have been extended to include The Strand, Cambray Place, Pittville Street, Clarence Parade, Regent Street and Winchcombe Street as well as The High Street and the new crossing between Boots and Primark is proving to be a popular spot for selfies. This is just one of the successful partnerships the BID has with Cheltenham Borough Council, without whose support we would not have been able to light up such a large area.
The BID would like to thank PDSA, High Street for assisting with The Strand’s ceiling of lights by supplying the electricity for the third year running.