Christmas 2020: Cheltenham Gift Card sales reach £27,000

Cheltenham BID sold exactly £27,055 worth of Cheltenham Gift Cards over the 2020 Christmas period. This money will be locked into Cheltenham’s local economy, supporting local businesses and people.

Launched in 2017 by Cheltenham BID, the gift card allows recipients to spend in a wide range of town-centre businesses. Over 80 businesses are currently signed up to accept the card across retail, food, drink, leisure and entertainment.

There are many advantages of the Cheltenham Gift Card to town centre businesses. Customers that redeem gift cards tend to upgrade their experience and spend on average 40% more than the value of the gift card by going for higher-margin products. People that receive town centre gift cards also tend to explore their options more, and 15% of gift card redemption is by customers visiting a business for the first time.

It doesn’t cost anything to become a part of the programme. There are no additional set-up or ongoing fees, and as the scheme uses the existing Mastercard network it is easy to get started. If your business is interested in accepting the Cheltenham Gift Card, please contact

Read more about the scheme here:

Categories: Christmas, News