The green bike and art bike trail has people talking about Cheltenham. Hanging from trees, suspended from balconies, displayed in shop windows, dominating roundabouts – the bikes are everywhere.
Visitors to the town are asking “What’s it all about?” Well, it’s to celebrate The Bloor Homes Cheltenham Festival of Cycling, as the Tour of Britain comes to Cheltenham. Stage 7, the penultimate stage of the UK’s biggest free-to watch sporting event, will finish at Imperial Square on September 9.
The Cheltenham Festival of Cycling is running a competition to see who is the best bike spotter, to enter residents or visitors need to snap a picture of themselves with one of the zingy bikes or bike art, dotted around the town. Use the hashtag #BikeSpotter and let the Cheltenham Festival of Cycling know on Twitter, Facebook or Instagram.
It’s a great opportunity for businesses in Cheltenham to promote themselves to an anticipated 25,000 visitors – and the media. Shops are being encouraged to decorate their windows in the ‘green bike theme’ and bars, cafes and restaurants are preparing to serve ‘green bike’ themed goodies.
As well as the green bike and art trail, there’s a free to enter treasure hunt. Eleven bikes will have a letter tagged to them. Families can take part in the treasure hunt whilst they follow the bike trail around town. Ending at the Wilson, participants are asked to hand in their form and pick up a small prize. To take part, download your form here.
If you can’t get to the finish line, don’t worry you won’t miss out. You can see the race on a big screen on The Promenade near Prezzo and L.K. Bennett whilst browsing round the Street Market.