Cheltenham Gift Card is launched – and all the money will stay in the town

A new gift card has been launched by Cheltenham BID that recipients can spend at a huge range of town centre businesses.

The Cheltenham Gift Card can be spent on almost anything, anytime, anywhere in the town centre.

More than 60 of our businesses have already signed up to accept the card, with shops, restaurants, bars, cafes and clubs all involved.

All will benefit from the fact that whenever anyone buys this card, the money will stay in Cheltenham. With similar schemes elsewhere there is also evidence of additional spend, with cardholders spending more than the card’s value.

Kevan Blackadder, Director of Cheltenham BID, said: “The card is available at any sum from £10 to £500. Customers can use it in one go or in several visits to different businesses over a number of months.

“We’re expecting the cards to become a popular birthday present or a simple way to say thank you for a good turn. We also think they will help take the pain out of Christmas shopping, with all the signed-up businesses benefitting.

“We’re asking larger companies to use the Gift Card to honour long-service achievements or reward excellence. What better way for them to show their support for both Cheltenham and their staff?”

The Cheltenham Gift Card can be bought online at a dedicated website – www.cheltenhamgiftcard.co.uk – or from either the Ultimate Party Shop in Regent Street or Wild Beer in Cambray Place.

The Gift Card is on sale at the Ultimate Party Shop. From left: Belinda Hunt, BID Operations Manager; James Ballantine, store manager and Kevan Blackadder, BID Director. Pic: Kevin Fern Photography

Sue Clingan, owner of the Ultimate Party Shop, said: “We are thrilled to have been asked to play such a crucial part in this scheme. Being great believers in promoting the ‘Shop Local’ ideology and encouraging independent businesses and the town centre to thrive, we think this initiative will really succeed at doing both.”

Mat Tilley, manager of Wild Beer, said: “Being one of the first businesses to offer a point-of-sale in the town gives us a great reason for more people to not only visit us, but to also cross-promote the local businesses in Cheltenham.”

Stickers will be displayed in the windows of the businesses that accept the card.

The BID will also promote the card as a great gift for people who live elsewhere but have relatives or friends in Cheltenham. They will be able to go online, order the Cheltenham Gift Card and have it sent to a local address.

It can be used like any debit card and users can check the balance on the card at any time on the website.

Are you a BID business that has not signed up for the card? Go to http://cheltenhamgiftcard.co.uk/get-involved to book a visit from the BID team. We’ll call round and have you set up in five minutes.

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