Cheltenham Beauty Week – coming soon from the BID

Cheltenham Beauty Week is coming to town this April to celebrate all things beauty; from style to fashion and products to well-being experiences.

The new initiative, which runs from April 21 to 28, is being organised by Cheltenham BID as a way to showcase our great shops, spas, salons, hairdressers and barbers.  

The week will see a variety of events, offers and discounts across the town from retailers such as Cavendish House, Laura Leigh, Margaret Dabbs and Neal’s Yard, alongside spa hotels including Cowley Manor and Ellenborough Park.

Laura Leigh Hairdressing is backing Cheltenham Beauty Week

If you run a beauty business and aren’t yet involved, contact event organiser Emma Samways at

BID Director Kevan Blackadder said: “Due to our location, there are many salons and spas here in Cheltenham, which are the only retailer for certain products outside of London. This is a fantastic selling point for the town and one which we are keen to raise awareness of. 

“Cheltenham Beauty Week is much more than just how people look, but also how people feel and our #feelinggood campaign to support the week will help us to share stories from Cheltenham people.”

Clem Fraser, store manager at Cavendish House, said: “Cavendish House is delighted to support Cheltenham Beauty Week by showcasing the great range of brands and beauty treatments available at the store on The Promenade, Cheltenham.

“The week of activities will comprise of a number of Beauty brands offering facials, special priced beauty room treatments from Elemis, Spa offers from Clarins, haircare advice from Aveda, make-up artist appointments from larger brands and on-counter makeovers with great brands like Bobbi Brown, Benefit, Clinique and YSL.”

Kelly Ballard, manager of Marketing Cheltenham said: “Cheltenham Beauty Week provides us with another opportunity to highlight all that is available and great about Cheltenham.  As a traditional regency spa town, it seems only fitting that we celebrate beauty and well-being.”

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