Cheltenham is officially a Purple Flag town, showing it is both a vibrant and safe place for a night out.
Purple Flag is a town and city centre award – like the Blue Flag for beaches – which aims to raise the standard of town and city centres between the hours of 5pm and 5am.
Towns are assessed on everything from their transport and pedestrian links, accessible late-night public transport and parking through to the variety of entertainment and arts and cultural offerings for all ages.
Cheltenham was presented with the Purple Flag and certificate at a ceremony at the Town Hall, where it was one of four towns to receive the coveted award for the first time.
The Mayor of Cheltenham, Councillor Chris Ryder and Councillor Andrew McKinley, Cabinet Member for Development and Safety received the award on behalf of the town. Councillor McKinlay said: “We are very pleased to have been accredited with Purple Flag status.’
Kevan Blackadder, Director of Cheltenham BID, said: “Achieving Purple Flag status is incredibly positive for the town. I really want Cheltenham to make the most of this to promote the variety of activities available. The assessors were particularly impressed with the choice and mix we have.”
A working group was set up to apply for Purple Flag, made up of representatives from the council, the business community, the licensed and hospitality trade, voluntary sector, police and the University of Gloucestershire Students’ Union.
The awards are made by the Association of Town and City Management (ATCM).